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SPECIAL PROJECTS AND ALTERNATIVE ADVERTISING FORMS – MORE THAN ADVERITISNG

Both locally and globally, there is increasing interest in alternative content-related advertising forms. Many clients choose to support their spots with alternative advertising forms, sponsorship and product placement, taking advantage of the program's abilities according to the goals and messages of their brand.

Sponsorship, alternative advertising forms and content association are appropriate tools for launching a new brand, developing the image of an existing brand and / or activating users. It is possible to sponsor not only a specific program but also a separate rubrics, programs from a certain time zone or other program content.

Why BMG

bTV Media Group is a comprehensive source of entertainment and information on the Bulgarian media market, both in terms of the total number of users of the media products of the company and in terms of the vision to develop its own media platforms with a characteristic program profile satisfying the preferences of the widest possible circle of media content users. This is why the company is a preferred media “channel” for advertisers to reach, as quickly and efficiently as possible, the largest number of users.

Customers can take advantage of the impeccable reputation and scale of the strong media brands created by bTV Media Group. The bTV brand is a symbol of quality, trust and entertainment, thanks to the power of news, current affairs and entertainment programs. The bTV Media Group team guarantees its clients and partners:

  1. 1. Rating points for alternative advertising forms;
  2. 2. Targeted service of creative campaigns by an engaged team who:
    • • Identifies opportunities for contextual integration of the brand and its messages into the content;
    • • Participates actively in building a concept for a creative campaign;
    • • Serves, in whole or in part, the process of producing alternative advertising forms;
    • • Manages multi-layered communication with all participants in the process - client, agency, producer, media.
  3. 3. Creating new ideas for alternative advertising forms and special projects served by a context appropriate to the brand.
  4. 4. Monitoring / Micro management of the campaigns on a daily basis.
  5. 5. Target appropriate content when planning alternative advertising forms

The company offers the following alternative advertising forms and positions designed to meet the needs of advertisers:

Overlay - Cut-in

Duration: 10’’

Broadcasting: over the content of the TV program

Features:  on the bottom horizontal part of the screen

Production period: 7 business days

The Overlay Cut-in is an alternative advertising form that allows the client to use air time during a specific broadcast in order to advertise a product/service including trademark – logo and/or slogan, clearly identified by a legible inscription in Bulgarian “advert”. The animation is placed on a horizontal transparent pad that takes 1/3 of the screen. The Overlay Cut-in pad should be 20% transparency minimum.

 

 

 

 

Technical requirement for Overlay advertising forms:

  • The design approval of the animation is performed by BMG Creative department ; the technical parameters are revised and controlled by ViZrt operator.
  • The animation resolution should be 1920 х 280, codec MATROX - MPEG 2 I-frame HD + Alpha (and 50 Mbps bit rate). For exception in TGA sequence 32 bit included Alpha Channel.
  • The Overlay Cut-in pad should be 20% transparency minimum.
  • During the production stage for each animation it is very important to observe safe-frame limits in order of avoiding important elements for the client  for being placed out of the frame.
  • The BMG team reserve all the rights to require any kind of changes when they are necessary.
  • In case of using BMG materials for broadcasting in other medias, clients are charged additionally for authority rights.
  • BMG provide wide range of assistance for collecting additional materials (music, speaker, fonts) in order to provide the final product finished.
  • It is client duty to observe and put in order all the connected rights and authority charges.
  • BMG accept client’s materials (music, speaker, fonts) only when they are accompanied with an assigned document which proves that all the rights and authorities are settled.

Overlay - Skyscraper

Duration: 10’’

Broadcasting: over the content of the TV program

Features: on the vertical part of the screen

Production period: 7 business days

The Overlay-Skyscraper is an alternative advertising form that allows the client to use air time during a specific broadcast in order to advertise product/service including trademark – logo or slogan clearly identified by a legible inscription in Bulgarian “advert”.

The client’s animation is placed on a vertical transparent pad that takes approximately 1/3 of the right  or left  side of the screen. The Overlay-Skyscraper should not cover the television logo and some specific inscriptions  (if there are any). The Overlay-Skyscraper pad should be 20% transparency minimum.

 

 

 

Technical requirement for Overlay advertising forms:

  • The design approval of the animation is performed by BMG Creative department ; the technical parameters are revised and controlled by ViZrt operator.
  • The animation resolution should be 280 х 1080, codec MATROX - MPEG 2 I-frame HD + Alpha (and 50 Mbps bit rate). For exception in TGA sequence 32 bit included Alpha Channel.
  • The Overlay Cut-in pad should be 20% transparency minimum.
  • During the production stage for each animation it is very important to observe safe-frame limits in order of avoiding important elements for the client  for being placed out of the frame.
  • The BMG team reserve all the rights to require any kind of changes when they are necessary.
  • In case of using BMG materials for broadcasting in other medias, clients are charged additionally for authority rights.
  • BMG provide wide range of assistance for collecting additional materials (music, speaker, fonts) in order to provide the final product finished.
  • It is client duty to observe and put in order all the connected rights and authority charges.
  • BMG accept client’s materials (music, speaker, fonts) only when they are accompanied with an assigned document which proves that all the rights and authorities are settled.

Overlay - Bug

Duration: 10’’

Broadcasting:  on the content of the TV program

Features: 1/6 from the bottom part of the screen

Production period: 7 business days

The Overlay – Bug is an alternative form which allows the client to use air time during a specific broadcast in order to advertise a product/service including trademark – logo and slogan, clearly identified by a legible inscription in Bulgarian with the words “advert”.

The client’s animation is placed on a transparent pad that takes approximately 1/6 from the bottom part of the screen. The Overlay – Bug  pad should be 20% transparency minimum.

 

 

 

 

 

Technical requirement for Overlay advertising forms:

  • The design approval of the animation is performed by BMG Creative department ; the technical parameters are revised and controlled by ViZrt operator.
  • The animation resolution should be 640 х 300, codec MATROX - MPEG 2 I-frame HD + Alpha (and 50 Mbps bit rate). For exception in TGA sequence 32 bit included Alpha Channel.
  • The Overlay Cut-in pad should be 20% transparency minimum.
  • During the production stage for each animation it is very important to observe safe-frame limits in order of avoiding important elements for the client  for being placed out of the frame.
  • The BMG team reserve all the rights to require any kind of changes when they are necessary.
  • In case of using BMG materials for broadcasting in other medias, clients are charged additionally for authority rights.
  • BMG provide wide range of assistance for collecting additional materials (music, speaker, fonts) in order to provide the final product finished.
  • It is client duty to observe and put in order all the connected rights and authority charges.
  • BMG accept client’s materials (music, speaker, fonts) only when they are accompanied with an assigned document which proves that all the rights and authorities are settled.

Branded Break ID’s

Duration: in 3’’ + out 4’’

Broadcasting:  at the beginning and at the end of the ad break

Specifications: offered in pairs

Production period: 7 business days

The clients animation is placed within the graphical elements of BTV Media Group’s channels  and marks the beginning and the end of an advertisement break.

Every client creates their own storyline in accordance with the channels graphical identity. The animation could include client’s logo, slogan, sound and/or short voice over file in accordance to the length of the advertisement form. The original music background of BTV Media Group’s channels is an integral background of Branded Break ID’s. Break ID IN -3’’, Break ID OUT – 4’’.

 

 

 

 

 

 

 

 

Technical requirements: ftp in format QuickTime *mov, uncompressed, resolution 1920 x 1080/ full HD/ and stereo sound 48 KHz, -23 LUFS according to standard EBU R128. For exception, the video could be in resolution 1024 x 576.

Content Split

Duration: 10’’

Broadcasting:  before ID break

Features:  before the advertisement break

Production period: 7 business days

This alternative advertising form allows the client to use air time during a specific broadcast in order to advertise a product/service, including his trademark – logo and slogan, clearly identified by a legible inscription in Bulgarian with the word “advert”. It’s broadcasted immediately before the advertising block and takes simultaneously the horizontal and the vertical part of the screen. In production stage it is necessary to predict  (provide) additional second (in the begging and at the end) which will be used in order to make transition from  full screen  image to alternative form  which allows for the broadcasted program to shrink to the upper left part of the screen.

 

 

 

Technical requirements:

  • BMG Creative department provides the design approval for each animation and the VIZrt operators provides the technical part - parameters and approvals.
  • Each animation should be in resolution 1920 x 1080, codec MATROX – MPEG 2 I-frame HD + Alpha (and 50 Mbps bit rate) (for exception BMG could accept TGA sequence 32 bit and Alpha Channel included).
  • During the production stage for each animation it is very important to observe safe-frame limits in order of avoiding important elements for the client  for being placed out of the frame.
  • The BMG team reserve all the rights to require any kind of changes when they are necessary.
  • In case of using BMG materials for broadcasting in other medias, clients are charged additionally for authority rights.
  • BMG provide wide range of assistance for collecting additional materials (music, speaker, fonts) in order to provide the final product finished.
  • It is client duty to observe and put in order all the connected rights and authority charges.
  • BMG accept client’s materials (music, speaker, fonts) only when they are accompanied with an assigned document which proves that all the rights and authorities are settled.

Sponsorship Tag

Duration: 2 х 7’’

Broadcasting:  Before and after the broadcasted program

Features: Offered in pairs

The sponsorship tag is an alternative form that associates the client with a specific production as it’s sponsor. It may include the name, trademark, services and products of the sponsor. It can be a part of an advertising spot or a separate video.

When presenting a sponsor, the following can not be used:

  • An invitation to buy or use the sponsor’s product/service.
  • Reference or emphasize on a products quality or the usage of a services of the sponsor. Also included are instructions on products effective performance.
  • Address, phone number or another contact form, also included is a website that supports the purchase of a product or usage of a service provided by the client.

The purpose of presenting a sponsor is to popularize the name, trademark, reputation, activities or products of the sponsor whereas the purpose of advertising is to promote the sale of goods and services the advertiser. The advertising appeals and emphasizes on a products quality should not be used since they would make the tags an advertisement message.

Technical requirements: HD (1080i/50) MXF with codec XDCAM HD 50, stereo sound 48 KHz, -23 LUFS according to standard EBU R128  (speaker – channel 1 ; music + effects – channel 2; mix channel 3&4)

Sponsored promo

Duration: 15’’+ 7’’

Broadcasting:  in promo block

Features: Offered in pairs

Production period: 7 – 10 business days

The sponsored promo is an alternative form that allows the client to advertise a product via a sponsorship tag, logo and a slogan committing it to a certain program. The full duration of the form is up to 22 seconds – 15 for the promo of the program and 5-7 seconds for the sponsorship tag.

It’s recommended that the creative execution of the sponsorship tag is in line with the concept and the script of the promo.

A mandatory element is the phrase “with the support of”  written and in the voice over.

 

 

 

 

 

 

 

 

Technical requirements* video - HD (1080i/50) with codec

XDCAM HD 50,  * audio – stereo 48 kHz, - 23 LUFS according to

standard EBU R128 .

Sponsored promo line-up

Duration: 10’’-13’’

Broadcasting: in promo block

Production period: 7 business days

This alternative advertising form allows the client to advertise a product/service in the promotional line-up of the channel. With this form the client is associated with not just one production, but with the whole program of the channel. The line-up promotes the channels productions and the client is integrated in it as a sponsor in accordance with the legal sponsorship requirements.  The clients presence is within 5’’ to 7’’.

 

 

 

 

 

Channel branding

Duration: different, according to the specific channel

Broadcasting: in promo block

Production period: depends on difficulty, not shorter than 20 business days

This form integrates brand elements of the client in the packaging of bMG channels. This allows the client to stay present during the majority of air-time for a prolonged period of time in accordance with the legal sponsorship requirements.

All elements are carried out by the creative staff of the company, after having held a meeting with the client and having received output material from him.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Dayvertising

Duration: different, according to the specific channel

Broadcasting: in promo block

Production period: depends on difficulty, not shorter than 20 business days

The Dayvertising is an alternative advertising form that allows the client to discretely advertise a product selected by him, on the occasion of a certain holiday. Usually the product is incorporated in the elements of the television company's brand, created especially for the specific occasion.

It's carried out by the Creative staff of bMG after having received the client's output material.

 

 

 

 

 

 

 

 

Product Placement

The point of the product placement is to integrate a clients product or services, along with their brands, contextually in the script of a production. According to the Radio and TV legislation, in product placement, the products/services can not be highlighted, emphasized on or characterized.

In the creation of the materials, our tem will find a delicate way to include the brand in the content of the program according to the possibilities of script. This form is available in bTV’s productions and must be coordinated with it’s shooting schedule.

 

 

 

 

Paid Report

Paid report is a journalese coverage of a happening from the place of the event. The coverage is aiming to inform the auditory about the event in the form of news. There should always be an informational occasion, news that shall be covered and reported.

The paid report is an audio-visual work on the occasion of a concrete event (reason, cause) with informational character.

It is not allowed the content of the paid report to contain product characteristics, advertising appeals, calls to purchase or use the product, information about prices and detailed data for the supplier, contact coordinates (addresses, phones, email), etc. Otherwise it is considered to be advertising.

The duration of the paid report is not counted into the share of advertising spots within a given hour. Paid reports may be broadcasted in all programs besides News. Public persons who occupy public elective positions are already allowed to participate in paid reports as per the amended Radio and Television Act. Paid reports may not feature the coat of arms, flag and anthem of the Republic of Bulgaria, as well as, orally and visually, journalists regularly employed to present news.