bTV Media Group Expands Its Portfolio Of Quality Digital Content With Two Special Sections On btv.bg and btvnovinite.bg

The projects are implemented jointly through a media partnership between bTV Media Group and the MNC Association (Movement for National Cause)

Реклама

"40 weeks - the journey of a child" is the first online series of its kind in Bulgaria, dedicated to timely parenting. The series follows the lives of four pregnant women who decided it was time to become mothers.

The documentary reality show has two episodes a week - on Tuesday and Thursday. Its purpose is to inspire young families and couples who are hesitant or postpone the birth of children, to be a support to all current parents, but also to prepare future mothers with useful advice to welcome the new member of the family.

The episodes will focus on the important events of each gestational week during pregnancy, medical examinations and expert advice. As special guest mentors we will see popular Bulgarian mothers and faces of the campaign, Maggie and Nelly from "Wanted", Yuliana Doncheva, Maria Ilieva and many others.

Viewers can watch the episodes every week at www.btv.bg/40weeks.

"Bulgaria wants you" - a special online section of btvnovinite.bg, which offers a wide range of videos, current job postings and information about the standard of living in different regions of the country.

The main idea of the online platform is to mediate the relationship between quality staff and responsible employers in our country and to facilitate the choice of place for work and life of Bulgarians by giving detailed information and advice on living standards, prices and rents, the number of kindergartens , information about the infrastructure and the level of crime in the different regions of Bulgaria. Among the advantages of the section "Bulgaria wants you" is the rich video content, articles with expert advice from specialists in the field of human resources and real estate, motivational speakers, as well as blitz interviews with top managers and entrepreneurs, current comments of the week and inspiring stories about for successful Bulgarians.

Users of btvnovinite.bg will see in real time the top 5 of the latest and most up-to-date ads and will have quick access to one of the most interesting tools on the platform - the calculator for comparing living standards in different parts of the world, which can determine how much the current expenses of a family abroad in each regional city in Bulgaria would be equal to the main indicators of this criterion.

Although completely new, but already well known to the audience, both projects provide opportunities for brand integration and image presence through a mix of standard display formats, video and native advertising, as well as product positioning in video content.

For more details you can contact the colleagues from the Digital Sales Department at [email protected] , who will personally discuss every opportunity for your brand to be present in the initiatives for a better future of Bulgaria.