Cartoon Network – Captivating Worlds and Multi-Platform Content for the Mobile Communications Generation

bTV Media Group provides its partners with an interesting way to diversify their advertising campaigns through the world's first 24-hour network dedicated to animation

bTV Media Group is responsible for the sales of Cartoon Network's advertising time for Bulgaria. As of January 2015, the media group's portfolio includes the children's channel Cartoon Network.

Cartoon Network launched in Europe in 1993, and today it is broadcast not only all over Europe, but also in the Middle East and Africa, available in 21 languages and reaching 128 million households. This is the world's first 24-hour network dedicated to animation. The channel is viewed in more than 400,000,000 households in 192 countries around the world. CN  is preferred because it promotes imagination, discovery and creativity, its multi-platform content blurs the boundaries between different cultures and ages.

Cartoon Network offers its fans exciting experiences outside the TV screen to communicate with them in the convenient and preferred way of the new generation - with more and more diverse digital products. The website is accessible both on desktop computers and mobile devices and offers new games every month, attracting 75,000 unique visitors per month and nearly 20 million page visits in 2017. 560,000 app downloads occurred in the same year, and the number of mobile games is 10. Short episodes and specially prepared content account for 24,000,000 YouTube views (+152%). Daily posts on Facebook and Instagram have over 123,000 reactions each month. (Source: Turner)

In 2017, Cartoon Network's audience share in Bulgaria grew by 10% and the average time spent by viewers on the children's channel increased by 14%, or 77 minutes per day (Source: Turner). Last year, the audience share of Cartoon Network in Bulgaria for the target group A4-17 was 5.9%, and for A7-14 - 6.3%. (Source: GARB)

Reach for 2017 for the target groups A4-17 and A7-14 (Source: GARB):

 

Cartoon Network графика

For the first quarter of 2018, there is an increase in results. The rating for the target group A4-17 has increased by 0.35% compared to 2017. (Source: GARB)

If you also want to include spots on Cartoon Netowork in your campaigns and bind your brand with high quality children's content, the bTV Media Group sales team is available to help build a successful communication strategy that includes the children's channel.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: sales@btv.bg