Classic FM Turns Over A New Page In Its History

The one-of-its-kind classic music radio has achieved phenomenal results as a result of its outdoor studio

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Classic FM, the only radio for classic music radio in the Balkans, is turning over a new page in its 27-year history. After the colossal success that the radio achieved during the gala concert of Sonya Yoncheva and Placido Domingo in Sofia, Classic FM plans to make mobile studios a regular part of its program. On August 31 this year, Classic FM broadcast its program from an outdoor studio in front of the church-monument "St. Alexander Nevsky ”, dedicated to the spectacular concert of the opera greats.

Traditionally, Classic FM radio focuses on the most current and attractive events from the classical music scene. The exclusive interviews, analyzes and reports from these events are a unique handwriting of the radio. In connection with the gala event of Sonya Yoncheva and Placido Domingo, the radio created a unique program, heating up the largest classic event of 2021 for weeks on end. Classic FM presented a different point of view, raising the curtains around the concert, the personality of Sonya Yoncheva and opera mastery in Bulgaria and the world. From 10 am on the last day of August, the radio broadcast exclusively from the heart of the capital for the first time in its 27-year history. In a series of interviews, the host Georgi Mitov - Gemi managed to present Sonya's creative path from her first steps in music to the present day. Guests of honor in the program were Neli Koycheva - Sonya's first music teacher with a live feed from Japan, choreographer Vladimir Angelov, who told about his incredible first meeting with Placido Domingo, and Bozhidar Bozhikov - the bass that Sonya took under her wing, becoming his mentor.

The radio provided all its listeners with a varied and rich program, inviting designers Vanya Netseva and Dilyana Cholakova - who participated in Sonya's dress competition during the concert, maestro Naiden Todorov - conductor of the Sofia Philharmonic, with which the gala managed to achieve this incredible Good luck. Important guests in the studio were also the composer Rumen Boyadzhiev - son, with whose work the spectacular event ended, the organizer of the concert and the man who managed to realize this large-scale production - Atanas Maev, and to inform the general public about the organization of the event. -Kristian Krastev - Deputy Mayor for Transport and Urban Mobility at Sofia Municipality. The culmination of the interviews reached its peak in Georgi Mitov's personal meeting with the opera prima - Sonya Yoncheva, who shared on the radio that "For me always It was important for the opera to reach as many people as possible, because I believe that opera is not just an art for a certain type of people, but also for the masses, it is a visual and musical art that really carries a very strong charge. It is important for me to unite people, and I really like it when the occasion is really happy and beautiful and when something wonderful can be created and they can be left with an incredible memory, to me, there is no greater gift than that. "

In response to the growing interest in the event, the program from the outdoor studio was streamed directly on the radio's Facebook page. During the streaming, the radio registered a huge interest, and all interviews can be seen here. As a result of the attractive content in the last month, the radio's Facebook page marked an 11 100% increase in likes*, a 3 080% increase in people's commitment to the posts on the page, as well as a 2 671% increase in the number of people reached. The phenomenal data on the interest of the audience were confirmed by the data on the use of the site www.classicfm.bg  on the day of the event, which show a 299% increase in the actual users of the site, as well as a 441% increase in the number of pages visited.

*Data provided from FB analyses on a monthly basis for August 2021