Fresh and An Even More Impressive Start of the New Season in bTV

The beloved formats and current affairs shows are reaching even wider audiences with fresh segments and premiere content

The new TV season in bTV Media Group started with a bang in the first weekend of September. On the Saturday eve of the national holiday, the cult reality format “The Farm” kicked off its sixth season with an even more attractive set of participants and challenging games. The plot will once again bring together the stories of different people on their way to the show’s final. This Fall, The Farm will show everyone that life continues and even after the hardships, every crisis can be overcome if we stay together.



The season pilot marked successful audience results with growth on an annual basis and immediately captivated the attention of users on social media. On the day of its start, the increase in engagements compared to the first episode in 2019 is a staggering 40%, with users highly appreciative of the authentic Bulgarian content of the show. The colorful selection of the participants carries with it a various audience, which praises the diversity of the distinctive individuals.

The morning weekend show “This Saturday and Sunday” kicked off the season from 3 different locations across the country on the 5th and 6th of September, with a range of exclusive guests and new original segments. The hosts spoke with their interesting companions from Sozopol, Plovdiv and Sofia.



The positive host of “Before Noon”, Desi Stoyanova, was the first guest of the new season of “Wanted”, which also began on September 6. From this season, immediately after each episode, the audience will be able to go on where every Thursday and Sunday exclusive materials and footage will be available in the new digital extension “Also wanted.”



One of the most watched current affairs shows on the Bulgarian air – “120 minutes,” returned on the set of bTV’s new high-tech studio. “120 minutes” is now among the shows that have been successfully integrated into the new studio complex, which was nominated in the most prestigious marketing and design competition for media on a global scale.

The Monday night on September 7 was no less exciting with the first episode of the fresh “Late Night Show with Nikolaos Tsitiridis”, who brought together Tervel Pulev, Aleks and Dani Petkanovi, Preya and Divna on the football field for a slightly different and a much more amusing game. The content is beyond promising with the thematic evenings prepared by the show’s production team.




With the diverse options for entertainment and trustworthy information, the Fall season offers many opportunities for advertisers as well, and the Sales Department at bTV Media Group is ready to help you make the most of your communication strategy.


bTV Media Group

Sales Department

Sofia 1463

Bulgaria Square, 1

National Palace of Culture, Administrative Building, 11th floor

Tel: (+359) 2 9176 800

Tel: (+359) 2 9156 564

Fax: (+359) 2 9176 886