After an exceptionally strong spring season in 2018, bTV is preparing the next launches of the new seasons of its top productions. Their success and strong performance are guaranteed in the primetime of bTV.

The most successful music reality in the country, The Voice of Bulgaria, starts on bTV with a new season from February 24^th. The most watched show for 2018 in our country according to GARB data will surprise the viewers with revised rules, a new coach and exclusive digital content in the online channels of bTV Media Group. Every Sunday at 20:00, fans will have the opportunity to hear the captivating voices of the talents, to sympathize with their exciting personal stories, and follow the tense battle between coaches. The path to victory of the singers and coaches will also be followed by the stellar hosts - the hip-hop duo Pavell & Venci Venc'.

The new season of the global music format will see even more intense competition thanks to the new addition to the stellar coaching team. One of the most successful and award-winning pop artists in Bulgaria, Mihaela Filleva, will join the battle for victory, which in the last two seasons was taken by Ivan Lechev. The new rules and the additional elements at every stage of the format also enhance the competition both among the coaches and among the contestants in their battle for 50,000 BGN and the title of "The Voice of Bulgaria".

With exclusive content created specifically for the digital channels of the show, fans of The Voice of Bulgaria will get acquainted with the exceptional talents of the show and will live-out their exciting personal stories.

The fifth edition of MasterChef Bulgaria returns to the air on February 25^th and as usual will inspire the viewers of bTV every Monday and Tuesday at 21:00. The culinary show of good taste will focus on the subject of our national cuisine, but it will be rediscovered and presented in a modern and creative way. The stellar jury comprised of Chef André Tokev, Chef Petar Mihalchev and Chef Silvena Rowe will develop the relations between food, people and culture in the company of interesting and diverse hobby chefs who are ready to show qualities and creativity on the way to the prestigious title and grand prize of 100,000 BGN.

MasterChef fans will also be able to look behind the scenes with the exclusive video content at the online platforms of bTV Media Group.

The new episodes of Wife Swap will be launched on February 27. The 2019 season of the unique social experiment will focus on recipes for family happiness. Every Wednesday evening at 21:00, the show will focus on the "secret ingredient" for successful relationships in various families. Part of the family challenge in the new season is the six-member family of the sports star and former captain of the national volleyball team, Vladimir Nikolov.

One of the most emotional and instructive television formats will again make viewers sympathetic to an exciting social experiment in which two families will exchange their wives for a week. The heroes in the new season of Wife Swap, which teaches tolerance, will show not only differences in their lifestyle but also radically opposite philosophies for life. The goal is one – for each family to find their recipe for happiness with the help of outside experience. 

Maria Sylvester and the brigade of Vladi Karadjov will change not only the homes but also the lives of another 14 Bulgarian families in a difficult situation in the fourth season of Home Makeover. The emblematic social project returns to bTV on February 28^th with an even more ambitious mission. Every Thursday at 21:00, Maria Sylvester and the workers of brigade leader Karadjov will enter the unsightly and derelict houses of single mothers, to turn them into real homes for them and their children. As usual, the tireless workers will return the smiles of many ladies with dramatic stories and disadvantaged children by giving them the dreamed rooms and new furniture after just 5 days. While the transformative repairs take place, Maria will make sure that they implement long-delayed goals that will give them new opportunities for realization.

Home Makeover also comes alive in the online environment, where bTV Media Group prepares special exclusive web content with Vladi Karadjov.

The cult series of bTV - Capital Hillbillies will have its 13^th season. After 157 episodes, it is the longest and most successful Bulgarian series in the recent history of television in Bulgaria.

Unparalleled and funny storyline, colorful and developing characters, excellent acting and top quality production, have attracted the audience to the unique bTV series for 12 seasons.

The new season promises unexpected twists - not only in the plot but also in the personalities of the favorite characters. There will be new faces, and familiar characters will experience surprising changes.

The comedy series will entertain viewers this spring every Friday at 21:00, and episodes will also be available at btvplus.bg within 7 days of airing.

The new seasons of the emblematic shows will be also developed beyond the digital environment through special, additional video content. This season, advertisers will be able to associate their brands with exclusive content tied to the top productions and created specifically for the radio platforms of bTV Media Group:

Radio:

• The Voice of Bulgaria - The segment "Sing, My Heart" will feature the most attractive talents of The Voice of Bulgaria musical show. The weekly segment of V-Reporter Elina on Radio N-JOY will present curious stories from the backstage and other featured on the Voice-Spectacular scene. Together with the hosts, they will discuss the affairs of the format and finally there will be meetings with the teams for live performances in the studio of the radio;
• MasterChef segment in From 10 to 2 with Neya on radio N-JOY – In a special radio segment called Masters with Neya, there will be appearances by contestants from the present and previous seasons of the MasterChef culinary show. They will share with the listeners their recipes and cooking tricks. The topics will include the proper use of leftover products to reduce food waste. The sponsor will be communicated with sponsored bumpers and live announcements;
• Wife Swap - cross-promotional activities with the segment "Lost in Translation" on Radio N-JOY. Every Wednesday morning, the host Inspector N-JOY and psychologist Elena Dimitrova-Angelova will comment on different points of view on social topics focusing on the relationship between husband and wife. Within three months, they will debate key moments of the Wife Swap television format, while their guests at the Radio N-JOY studio will be the former participants in the reality format.
• The advice of Home Makeover on Radio N-JOY and bTV Radio - In the segment Home Just Like New with Vladi Karadjov three times every day, Karadjov will give the listeners guidance on the repair and maintenance of their home. The advices 

• Capital Hillbillies In the air of Radio N-JOY, there will be short interviews with the actors in the series, who with their characteristic humor will tell about unique moments from the series, the relationship between the characters, the intrigue and many other spicy stories in the story. Radio appearances will consist of short interviews that are broadcast several times a day.

Diverse television content and its distribution across all other platforms provide advertisers with access to all desired target groups.

The productions of bTV Media Group again provide a unique opportunity for their clients and partners to tie their brands and products to high-quality content. There is a wide variety of alternative forms of advertising that provide the opportunity to interact with the audience in an original and memorable way.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]