Over 1,1 million Viewers on Average Watched bTV’s Top Programs in January

bTV Media Group Offerings Attracted 42,5% of the Entire TV Audience Last Month

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bTV’s primetime fiction and news programs gathered the largest audience in January, attracting more than 1,1 million viewers on average, according to GARB* data. Brave and Beautiful and Mother were the most watched fiction titles, and bTV News at 7 pm and bTV Reporters were once again the primary information source for 41% and 42% of all viewers, respectively. 

All bTV’s current affairs programs are in the top 50 chart for January, with the leader in the genre 120 Minutes attracting nearly 830 000 on average in front of the TV screen. Absolute viewers’ choices in their timeslots were also Face to Face, This Morning, This Saturday, CoolT and Before Noon, as well as all bTV newscasts – at noon, 5 pm, and 11,30 pm.

bTV’s selection of movie titles, including the special rubric MegaHit which offers top-rated blockbusters every Saturday and Sunday evening, scored the highest viewership results in the genre. Among the top 50 programs were 16 movies aired on bTV.

Some of the most watched local shows in January were also Slavi’s Show, Karbovski: Second Plan, Marmalade, Paparazzi, Wanted and The Unknown.

In January, 42,5% of all viewers chose bTV Media Group’s offerings. In comparison, the second most watched media group has attracted 23,2% of the audience.

*GARB is the only independently audited people meter system in Bulgaria.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]