Radio Contest INSPECTOR N-JOY – a Large-scale Communication Campaign and Various Forms of Advertising Positioning
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Duration: 6 weeks
Active period: April-May 2018
In 2018 Inspector N-JOY will once again conquer the air with a lot of good mood and hundreds of awards.
This year as well the largest-scale radio contest, Inspector N-JOY, will take a tour around Bulgaria and please its audience.
Our listeners should look for the Inspector's branded car, which will appear five times a day in the traffic of the city. The inspector's tour begins with the capital, followed by many other cities across the country. If the listeners recognize their registration number reported by the Inspector on air, they should call 02/803 90 90 and win a great prize. Listeners also become viewers in the search for Inspector N-JOY. Fans will be able to ride with the Inspector or drive alongside him.
Advertisers have an incredible opportunity to highlight their brands and products in an original and memorable way through this format. The bTV Radio Group team can build a successful strategy for each partner by providing a variety of forms for ad positioning, with campaigns receiving great publicity and cross-promotion opportunities on the bTV air.
