Radio N-JOY Increases its Share Among the Most Active Audience

Significant progress has been made in the content and advertising synergies between the radio group, the leading channel bTV and the digital platforms of bTV Media Group.

N-JOY is the favorite radio of Bulgaria, according to the latest results for the listening of the radio stations in the country. Data for May show that radio N-JOY has the largest audience share in the two most active age categories of listeners in urban areas - 15-25 and 18-34 year-olds (GARB). The data reported the leading presence of N-JOY, which is the longest-listened to radio in May, reaching the greatest number of people in the same target groups in urban environments.

N-JOY is part of bTV Radio Group, along with bTV Radio, Z-Rock, Jazz FM and Classic FM. Over the past year the group has shown visible growth development - increasing the number of its frequencies and improving the technical provisions of the radio stations. Significant progress has also been made in the content and advertising synergies between the radio group, the leading channel bTV and the digital platforms of bTV Media Group.

The diversity and quality of content in the radio channels as well as the overall reach of the group offer unique opportunities for preparing the most suitable media mix to communicate memorable and effective campaigns aimed at a wide audience.

Contacts:

bTV Radio Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 8039 090
e-mail: sales@btvradiogroup.bg