The most exciting TV adventure, which has swept off the millions of fans in 31 countries all over the globe, is coming to Bulgaria. Exclusively and for the first time ever in Bulgaria, bTV Media Group begins the production of the hit American reality show The Bachelor. Since its first season in 2002, the show has had over 25 successful season in the US alone.

The romantic contest that has the audience talking all over the world follows the journey of 20 women towards the heart of one man, who has the chance to find the woman of his dreams and make her his wife at the end of the show. During the entire season, contestants are set in a dreamy environment and splendor at a mansion in a distant location. Their days include travels to exotic destinations, all the while competing with each other and tackling their internal conflicts in a bid to win the bachelor’s final rose – the show’s main element.

"We are happy to announce that we are already working hard on our next first-class project in the field of reality formats and will offer viewers another new product for the Bulgarian market with high quality. We are already looking forward to our next major investment in bTV content in order to continue to upgrade and diversify our offerings in the entertainment genre, "said Martin Svehlak, CEO of bTV Media Group.

More than 20 countries worldwide, including Bulgaria now, have aired their local versions of the hit show. Its unmatched success established the expression “The Bachelor Effect.” It had become part of the metaphors for on-screen success, after which even the exotic shooting locations become popular tourist destinations.

The premium format is extremely popular among advertisers who effectively find their place in the context of the high-quality production. The episodes, filled with competition among the female participants, often include products they can use in the challenging games, thus authentically associating with the games. The dates between the women and their dream man allow for brand integrations, including high-class spirits, cars and even sunscreen products. The presence of a significant number of women is an excellent environment for integrating all kinds of products that they actively use in their everyday lives – personal care cosmetics, technology, accessories, fashion and many other. The integrations often go beyond the show’s framework straight to the commercial break, with many brands successfully tying the production’s plot in their own communication strategy.

The show’s success is truly phenomenal. The Bachelor becomes a global franchise that ignites several spin-offs with some of the participants, and a thematic podcast, digital episodes and even organized trips to the shooting locations. It quickly becomes one of the symbols of pop culture around the globe, and quite soon, it will capture the local audience on the air of bTV.

Everyone who wants to be part of the new TV adventure can sign up for the casting call, which will be announced very soon. In order to get assistance on the multiple brand integration opportunities, do not hesitate to contact the Sales Department team at bTV Media Group.

The news for the entirely new show comes shortly after the announcement for the anticipated return of adventure reality “Survivor.” The castings are already in motion. What is more, it was of no less excitement to share the news for comedy TV show “Daddies”, and the upcoming quiz game that tests the participants’ knowledge. With its plot that easily captures the audience in their desire to test their own knowledge, the show is one additional option to realize a continuous and effective communication campaign in the platforms of bTV Media Group.

All new titles proudly join the portfolio of audience-favorites and proven titles among the local premium productions – “The Voice of Bulgaria”, “The Farm”, “Bulgaria’s Got Talent”, “Home Makeover”, “MasterChef” and the romantic TV show “Sunny beach.”

Become part of the adventure – across all platforms!

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