Тhe Leading Positions of bTV in Primetime – Solidified by The Results of The New Season of "Home Makeover"

The start of the social television project that changes fates was watched by nearly 50% of young viewers

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On February 28, the air of bTV was shaken by the emotional start of the fourth season of the social television project, Home Makeover. 1,250,000 people watched the transformation of the home and life of single mother Tsanka and her two daughters (Source: GARB). The passionate story was watched by 2.5 times more viewers than the program of the second-most watched TV channel. Nearly 40% of young viewers aged 18-34 and 43% of viewers aged 18-49 preferred to see how Maria Sylvester, Karadzhov's brigade, and the noble doctors gave a new chance to a woman escaped from domestic violence.

The results of the first two episodes of Home Makeover solidified the leading positions of bTV in primetime every Thursday. 2.1 times more young viewers and 1.7 times more viewers aged between 18 and 49 have chosen the content of bTV rather than the content of the main competitor.

Exclusive content tied to the show is created on all bTV Media Group platforms. Three times a day, in the segment Homeust Like New, with Vladi Karadzhov, the most famous TV brigade commander gives directions to the listeners of Radio N-JOY and bTV Radio for various repairs and home maintenance. Special videos with Karadjov, showing different methods of action and tricks in handyman work, are available at the Home Makeover section at btv.bg.

This project is part of bTV's corporate social responsibility policy. Through it, many families in need get a chance for a better life. Through Home Makeover, bTV Media Group offers its partners the opportunity to tie their brands to television content that brings a high positive charge. The quality and influential content on all platforms touches viewers from all settlements with diverse interests and from different social groups.

Contacts:

bTV Media Group
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Fax: (+359) 2 9176 886
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