According to GARB, on February 24, the record-breaking over 1,440,000 viewers watched the start of the most successful musical reality show in Bulgaria, where only voice matters - this is the most viewed first episode of the show compared to all previous seasons (All 4+). The competition among the coaches and the outstanding musical performances was also the categorical choice of almost 44% of the young viewers (A18-34) as well as people between the ages of 18 and 49.

The events in The Voice of Bulgaria excite viewers and fans of the show all over the country. The tendency for consistent viewer interest on the part of the residents of different settlements is maintained for every episode of the musical reality show.

The first episode of the new season of The Voice of Bulgaria was watched 17 263 times in just one week on the bTV Plus platform where the episodes of the show are available for free up to 7 days after airing. Over 40K views were generated in the period 18.02 – 12.03.19.

The fans of The Voice of Bulgaria can watch everything happening backstage, thanks to the exclusive video content in the segment "The Voice behind the scenes" at http://glasat.btv.bg and on the Facebook page of the show.

The weekly segment "Sing, My Heart" by V-reporter Elina on Radio N-JOY presents curious stories from the backstage of the music show and the events in the show. The most attractive talents of The Voice of Bulgaria also take part in it.

The Interest in The Voice of Bulgaria in social networks is also high. There is a tremendous increase compared to the launch in 2018 in reach data in the week before the start (114%), reach on the start day (42% growth) and engagement on the start day (50%).

The Voice of Bulgaria gives advertisers the exclusive opportunity to reach a huge number of viewers on all platforms and to position their brands and products in high-quality content.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]