In the new season of Wife Swap, the first ones to show their recipes for happiness were the sports family of Vlado Nikolov, and the family of linguists from Burgas. This happened in front of nearly 1.1 million viewers (by GARB data, All 4+) who watched the launch on February 27.

The show is a hit among viewers of all age groups, including young viewers (A18-34). 38.3% of them opted for the reality format on bTV, compared to the program of the second-most watched television. This is 1.4% more than last year. The dramatic social experiment of bTV, Wife Swap, was followedby 1.6 times more viewers at the ages between 18 and 49, compared to the number of viewers in the same target group who watched NOVA at the same time.

34.6% of the female and 30.4% of the male audience watched with interest the different situations befalling the participants who changed their lifestyle for one week during the first two episodes of the show. The audience aged between 18 and 49, as well as young viewers, also chose the reality format Wife Swap compared to the program of the competitors in the last two weeks.

The participation of popular faces, the sharing of a variety of formulas for happiness from families with radically different philosophies of life, and the revealing of their personal life, exhibit quality entertainment and high viewing results. The Wife Swap format and the stories with which it entices the audience, ensure that advertisers reach the maximum number of viewers from all target groups.

Advertisers have the ability to plan cross-promotional activities through the specially created segment Lost in Translation on Radio N-JOY. Every Wednesday morning, the host, Inspector N-JOY, and the psychologist Elena Dimitrova - Angelova comment on various views on family relationships. Within three months, they will debate on key moments of the television format Wife Swap, and they will welcome the participants of the format in the studio of Radio N-JOY.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]