In 2018, bTV Media Group set a new trend on the Bulgarian advertising market through augmented brand integration in the 360° Live Stream. This happened at the finales of the top productions: The Voice of Bulgaria and The Farm. The fans had online a 360° live access to the shows through the innovative technology. Our partners, the advertisers, communicated their brands in a new interactive way.
In 2019, bTV Media Group will continue to develop this engaging communication platform for the benefit of our partners. The advertisers will have the opportunity to be part of the most emotional moments of our top shows with interactive 3D advertising forms integrated directly in the 360° Live Stream. Our teams are already preparing the final episodes of the spring productions MasterChef Bulgaria and The Voice of Bulgaria.
A dedicated communication campaign and the hosts of MasterChef Bulgaria and The Voice of Bulgaria will announce the opportunity to follow live the finals via 360° Live stream to the broader audience. The 360° video will provide the fans with an unique technological experience of being transferred live, directly on the stage. Special short branded animations called 360° Live Ad Forms will be developed for the 360° video stream. During the 360° Live Stream, the ad forms will be visible regardless of the direction of the stream. Animations are prepared as a 360-degree alpha channel video.
Diverse opportunities for brand integration are available for our partners. bTV Media Group’s Sales Team is at your disposal for any additional information about all possible options.
The premium content and the multiple innovative technologies for production and targeting applied by bTV Media Group’s team of professionals ensure that the communications of our partners resonate with various TV and online users.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9156 531
e-mail: [email protected]
