Nestle Bulgaria And Desislava Stoyanova In A Partnership With A Cause
bSTARS and Nestle Bulgaria in partnership to promote a more environmentally friendly everyday life
In the past summer months, Nestle Bulgaria launched the Recover Green initiative, which aims to further draw public attention to environmental protection. As a person with responsible behavior and position on this issue, the host of "Before noon" and face of bSTARS Desislava Stoyanova became an ambassador of the initiative. Within two months, Desi challenged her followers on social media to take care of the environment in their daily lives, giving them practical and easy-to-apply advice from her own experience.
The communication on Desislava Stoyanova's Instagram profile and Nestle's Facebook page took place under the unifying set of 3 topics: responsible attitude to water resources, separate collection and recycling of waste and reduction of the carbon footprint. In each of the topics, Nestle challenged Desislava Stoyanova to share her tricks or proven steps to improve the specific problem, and Desi herself started a discussion with her audience so that together they can find more ways to live in a responsible manner. In order to be encouraged, three people who shared a sacred opinion and experience on the subject as a comment under Desi's posts on Instagram, won a bottle of water, which is the first or next step towards change.
Desislava Stoyanova became an ambassador of the Recover Green initiative to give her personal example on an important issue for society. In connection with it, Desi encouraged her followers to go out and clean their park / beach / garden or other space with which to contribute to the overall improvement of the environment.
With the power of their experience and the trust that the audience places in them and through the platform that social networks provide them, the faces of bSTARS have the power to leave their mark on important causes for society.
CLIENT: NESTLE BULGARIA
CAMPAIGN: RECOVER GREEN
SEASON: SUMMER 2020
CHANNELS: SOCIAL MEDIA OF THE CLIENT AND THE FACE OF THE MEDIA
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