Throughout the year, bTV Media Group provides advertisers with a series of special brand integration offers presenting various opportunities for brand presence in premium content.
For April, bTV Media Group’s Sales Team has prepared a special sponsorship package, suitable for activities around Easter.
On the occasion of one of the brightest holidays, advertisers will be able to enhance their brands through sponsorship of MasterChef Bulgaria. They will have the opportunity to share with the viewers a special episode during the Holy Week and to demonstrate gourmet interpretations of the traditional dishes present at the festive table. Sponsorship is also available for the episode of the cult culinary show on the second day of Easter.
Our proposal includes:
- sponsored bumpers before and after 2 episodes of MasterChef on bTV
- sponsored bumpers before and after 2 reruns of the 2 episodes of MasterChef on bTV Lady
- Exclusive branding and video-rolls before and after 2 episodes at btvplus.bg/MasterChef
- Sponsored promotional announcements on bTV, bTV Cinema, bTV Comedy, bTV Lady
- Sponsored promotional announcements on all bWEB video pages
Within 2 weeks before Easter, advertisers will also be able to take advantage of the sponsorship option for Master Zona on Radio N-JOY. Every day at 12:00, contestants from the current and previous seasons of MasterChef will appear on air. They will share their recipes, cooking tricks and tips.
The special sponsorship package for the air of Radio N-JOY offers:
- sponsored bumpers before and after Master Zona
- live host announcements during Master Zona for 10 days before Easter
- sponsored promotional announcements in the program of radio N-JOY
BONUS – daily publications at njoy.bg and on the Facebook page of the radio
The sponsorship of an Easter game is also part of the attractive package of bTV Media Group. The game will be announced at www.ladyzone.bg and www.njoy.bg/games, where users will be able to share their pictures of the most unusual and successful techniques for painting Easter eggs.
The grand prize will be an appearance on Before Noon during the Holy Week, when the winner of the contest will show their unusual technique for decorating Easter eggs and receive a prize by the sponsor.
To achieve effectiveness for the sponsorship campaign, a landing page will be developed for the egg painting competition at www.ladyzone.bg, as well as Skin Branding for the game, which will be shown on different pages of the portfolio.
The components of this package are:
- sponsored promotional announcements for the game with a focus on the prizes, on the national air of Radio N-JOY
- sponsored bumpers of the client before the host announcements during the morning block (M-F)
- live announcements from the hosts about the mechanics of the game, the prizes and the client.
- branded subpage with visuals of the client in the Games section at njoy.bg
BONUS - Facebook posts about the game on the page of Radio N-JOY
Prices are in BGN, less VAT, they are final and no other discounts apply. The financial terms apply to the package in its entirety.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
