Exclusive MasterChef Summer Adventure

For the first time now, advertisers can associate with the emotional and exciting content of the MasterChef culinary excellence throughout the entire year

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In the spring of 2015, the cult culinary format MasterChef blew up the Bulgarian air, bringing a spark to the homes of the numerous audience of bTV - a spark that ignited the lasting interest of viewers toward refined taste, healthy eating, and opened the kitchen door to cuisine artistry.

Five years later, MasterChef continues to set high standards, promoting the zero waste concept and satisfying consumers' insatiable hunger for culinary knowledge and experimentation through even more content across all platforms of bTV Media Group.

In response to the demand of MasterChef's loyal audience and the increased interest of consumers in culinary content, bTV Media Group is investing in additional, exclusive digital MasterChef content, which will engage the fans of the show during the summer months and until the end of season 6.

In the first phase, the "Road to MasterChef" project, which will start this month, will follow the path to the coveted title of MasterChef through the eyes of each of the TOP 10 hobby chefs and finalists this season.

In the second phase, in a captivating and fun way, the MasterChef@Home series will recreate the incredible MasterChef adventure in a "normal" household. The hosts of this challenge will be the charming duo - Katerina Evro and her granddaughter.

You will find More information about the content and opportunities to share the summer adventure of MasterChef with us, in the special proposal BMG MasterChef Summer Exclusive.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]