Special Offers to Clients and Advertisers on the Occasion of the Month of Love and Month of the Oscars

bTV Offers a Special Mega Hit Movie Slot (PT) in February With Top-Rated Romantic Movies.The Big Cinema enters home with the Oscar´s Month and bTV Media Group's special offers for its partners.

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bTV Media Groups offers advertisers the opportunity to sponsor the Mega Hit Movie Slot (PT) on bTV, during which top rated romantic movies will be broadcast. Fifty Shades of Grey, The Mexican, Something’s Got to Give, You, Me and Dupree and The Ghosts of Girlfriends’ Past are among the titles planned between 2nd and 17th of February.

The sponsor’s package includes sponsorship of the movie slot and co-branded elements, which promote the titles. Additionally, the proposal includes a 3-week-long channel branding during the special Month of Love on bTV Lady.

bTV Media Group proposes to fully brand the newest love rubric Mendelson on LadyZone.bg where users are supposed to guess which is the couple, invited for an interview on bTV the upcoming Sunday. Once per week a user will be selected for a special gift, provided by the sponsor. The weekly challenge will be promoted through a co-branded banner in bWeb. 

The sales team of bTV Radio Group has also prepared an offer for special sponsorship integration:

To Be Continued – a game with comments in the Facebook page of radio N-JOY. The host of the radio will set the start of the story in Post #1 and every next person will comment as he/she will further develop the story. Every day a new story will be generated.

The sponsor will receive branding of different promotional elements, including branded posts in the FB page of radio N-JOY. Every day one participant in the game will win a present from the sponsor.

Additionally, Jazz FM will stream sponsorship tags before every song, which will be part of a special selection of music pieces on a love theme.

Prices are in BGN, less VAT. They are final, with no further discounts to be applied. The brand integration of the sponsor is included in the package price, and how it will be executed is subject to additional discussions. The financial conditions are valid for the pack in its full volume.

This year on bTV Cinema, some of the most popular Oscar-winning films will take over the air in February.

During February bTV Cinema will offer its viewers еvery evening a premium movie selection with 28 nominated and winning Оscar titles featuring their favourite actors.

Through the special multi-platform sponsorship offer, the advertisers have the opportunity to reach an engaged audience with which bTV Media Group shares high-quality content:

  1. TV:
  • Sponsorship Tags of the special movie slot on bTV Cinema aired before and after 28 top-notch movie titles.
  • 100 airings of Sponsored Promo Line-ups planned throughout the program of bTV Cinema.
  • 68 airings of Sponsored Promo Bugs planned throughout the program of bTV Cinema.
  • 56 airings of Branded Break IDs planned throughout the program of bTV Cinema.
  1. Web and Radio:
  • Branding of btv.bg – a place for sharing information about content – news, reviews, comments.
  • Branding of an interactive pictogram game on btv.bg in which users will guess the depicted movie.
  • N-JOY’s listeners will be prompted to go to the website when hearing music from the movie soundtrack.
  • Participants who got the right answer will get the chance to win a prize ensured by the sponsor.
  • The winners in the game will be announced in the afternoon slot of N-JOY from 14:00 – 18:00.

The brand integration in the airing forms is included in the package price. The exact way in which it will be executed is subject to additional clarification. Financial conditions are valid for the pack in its full volume. Prices are in BGN, excl. VAT and they are final, no further discounts are applied.

By way of expanding the variety of your brand’s options for integrated presence across the platforms of bTV Media Group, the Sales Department of BMG will be planning thematic package offers that would enable you to associate your brand with our premium content. Our team believes this would contribute and enrich the existing multiplicity of special projects, and will assist you in your overall communication objectives.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]