Special Themed Package For March 2019, Dedicated To The Ladies' Month

Connect your brand in a powerful way with the premium thematic content of bTV Media Group

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bTV Media Group offers advertisers the opportunity to brand the movie slot MegaHit on bTV, which includes a special selection of top titles dedicated to strong female characters in March. The television primetime will be taken over by Lucy, Anna Karenina, Conspiracy Theory, Divergent - Part 1 and 2. Throughout the Ladies's Month the sponsor’s presence will be highlighted by sponsorship tags on the slot ID before and after top movie titles - four at 20:00 Saturdays and eight at 22:30, broadcast Saturdays and Sundays. For a stronger association with the film content, bTV Media Group also offers sponsor’s package presence in 15 promo line-ups that list upcoming movie titles on a weekly basis.

On bTV Lady, the focus will be on new and favorite series among the female audience, and fast reruns after first broadcast on bTV of the top shows MasterChef Bulgaria, The Voice of Bulgaria, Wife Swap and Home Makeover, while the advertisers will be able to take advantage of the co-branding feature of the entire ID package of the channel, which includes  Main ID, Series ID, Movie ID.

In March, bTV Media Group will offer themed content on its radio and web platforms as well, which can be part of the successful communication strategy of each brand through sponsorship. Ladies can take part in a special fun game, through which they can win a makeup session at bTV Studios and tickets for one top entertainment event. To participate in the fashion campaign, all users of bWeb platforms and listeners of Radio N-JOY have to go to a specially developed page on the website ladyzone.bg and fill out a brief survey.

This way they will be included in the Stellar Makeover competition and will have the opportunity to win an incredible prize - make-up and styling at bTV Studios.

The stylists will transform one lady and a friend, mother or daughter with professional make-up, hairstyle and styling. The two lucky women will also receive tickets for a special event.

The joint initiative of Radio N-JOY and ladyzone.bg will be announced through several bWeb platforms and special advertising formats co-branded by the sponsor.

In Radio N-JOY, the game will be communicated via live announcements from the hosts, promotional announcements and sponsored tags in the daily program. As a bonus, advertisers will also receive publications on the radio website and in social networks.

The prices in the special offer are in BGN, VAT excl. They are final, with no further discounts being applicable. The special price is valid for the entirety of the sponsor’s package.

The integration of the brand in the advertising forms is included in the package price, and the exact way of implementation is subject to further clarification with the brand teams.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]