The coming summer months will open up the opportunity for live events, but coming back to mass gatherings will be a gradual process with elements of 2020 still looming over. Sports is one of those areas, and the changes open up a range of opportunities for presence and brand association.

Hybrid content

The new technology, protocols and audience engagement are forming novel ways to organize sports events and tournaments. The hybrid delivery of content split between live and virtual broadcast will continue, creating new points of contact with fans. The approach for brand positioning will follow the changing habits for sports consumption to help reach the target audience.

The Golden Triangle

The interaction between sports, media and sponsors forms the so-called “golden triangle*,” where each side carries a benefit to the other two. Sports has always attracted people’s attention with its focus on achievement, fitness and prestige. Through the wide scope that they ensure, the media recreate those positive values, present athletes like inspiring role models that stimulate people to participate. Sponsors join this partnership through their financial support and in return receive an opportunity to share the values, emotion and prestige of sports.

 Advanced possibilities and new responsibilities

Undoubtedly, sports’ new image reveals attractive and different opportunities for added value to all partners, but it also carries with it new responsibilities. Athletes welcome the challenge of training and competing in different ways, and media will invest in new technologies and platforms. At the same time, fans believe that the key to return to “live” events will be namely the support of sponsors – 53% of the respondents in a Nielsen Sport research support the statement that sponsors have a significant role to help bring sports event back to a live environment.

 Rhythmic Gymnastics Sofia World Cup

In its mission to continue being an active participant in this tripartite partnership, to deliver more and more sports content and experiences to its audience and advertising partners, bTV Media Group is the exclusive media partner of the Rhythmic Gymnastics World Cup, which will take place between March 26 – 28, in Arena Armeec, Sofia. The audience will follow the competition on RING, while the grand finale on March 28^th, will be broadcast jointly on RING and bTV.

The media is set to deliver an extensive and interesting coverage of the competition across its platforms through live reports, special interviews, personal stories of the “Golden girls” that give a different perspective on their personality.

The N-JOY audience will get to hear more details about the World Cup in a special segment with Inspector N-JOY and reporter Florina Ivanova, while users of btvnovinite.bg will be offered a special landing page with the most interesting and exciting moments of the competition.

The Bulgarian gymnasts are pioneers in the making of rhythmic gymnastics an Olympic sport. By nature, it is an artistic expression through motion that brings harmony. In the meantime, the competitors’ great mastery is evaluated through multiple criteria: dynamics, balance, flexibility, original routine, durability and finesse.

To help share the emotion during the live event, as well as the values and prestige of your own brand, take a look at our special multiplatform proposal here (EN).