Radio N-JOY Is Number One in Bulgaria
The pop radio affirms its leadership positions across the country
Radio N-JOY is the most listened pop music radio in all of Bulgaria. This is shown in the latest data from the GARB people-metric agency for November 2018.
Radio N-JOY is ranked first in ratings and most listened minutes on a daily, weekly and monthly basis in all age categories: 15-25, 15-54, 25-45 in urban environments, and 18-34 and 15-69 years in the whole country. The leader in the radio air takes the first place with almost three times as high listening rate as the next radio in the chart for the target group of 18-34 urban population.
The absolute leader in all surveyed age groups in the country* has the largest audience share in the 18-34 age group, corresponding to 20.6% for the whole country and 21.9% for the urban environment.
Together with the musical-information bTV Radio, N-JOY is also ranked among the top 5 of the most listened radio stations in the capital on a weekly and daily basis.
In 2018, bTV Radio Group realized some of the largest and most successful campaigns in its history, which resulted in great success. The bTV Radio Group, which unites the radios N-JOY, bTV Radio, Z-Rock, Jazz FM and Classic FM radio, sent off 2018 with new technical support for all radio stations and innovative content and advertising synergy between the radio group, the leading channel bTV, and the digital platforms of bTV Media Group. Good practices established in 2018 will be implemented in 2019, and many of them will be developed and enhanced with new elements.
bTV Radio Group
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 8039 090