IKEA celebrates its tenth anniversary in Bulgaria with the opening of a new, concept store in the center of Sofia created to meet the daily needs of consumers, offering access to the most popular items for home freshening and organizing the space down to the smallest accessories.
The event was celebrated in the company of the famous Queen of Healthy and Delicious Eating - Chef Sylvena Rowe, who welcomed the guests of the store and her fans at the modern kitchen of IKEA and intrigued them with a short lecture on biohacking, demonstration of two quick and useful recipes with popular products from the IKEA range. At the end of her visit, Chef Sylvena Rowe paid special attention to her biggest fans, who in turn covered the event with a wave of emotions on the social networks.
Two days before the event, Chef Sylvena Rowe was a guest on bTV and made a short announcement for the 10th anniversary and the upcoming special surprise of IKEA.
Client: IKEA
Agency: Mindshare
Campaign period: September 2021
Format and broadcast: Before noon and social media channels of Chef Sylvena Rowe
