JACOBS 3in1 & The Voice Of Bulgaria
Inspired by the novelties around The Voice Of Bulgaria, we remind you of a memorable on-screen integration
During the decisive stages of The Voice of Bulgaria — the semi-final and the final — in a special Jacobs 3in1-branded corner, participants were able to enjoy a cup of coffee while answering questions posted by viewers in social media. V-Reporter Elina Markovska, the face of The Voice of Bulgaria's exclusive digital content, joined the corner to have short conversations with participants on interesting issues.
Fans were encouraged to ask questions through a special sponsored video, featuring Elina Markovska herself, which we ran on the The Voice of Bulgaria social and digital platforms. In combination with rich-media banners, we allowed the client to naturally associate their brand with interesting content and engaged audiences. The campaign ended with an exclusive live stream where the client communicated their initiative "Follow the steps of the ADVENTURE" through a special 3D cut-in.
CLIENT: JACOBS DOUWE EGBERTS
BRAND: JACOBS 3IN1
SEASON: SPRING 2019
CHANNELS: bTV, GLASAT.BTV.BG, BTVPLUS.BG