Director of Programming
Margarita Alexandrova is the Director of Programming of bTV Media Group since 2014. She is responsible for the overall programming strategy of the company.
Her career is tightly connected with bTV since the establishment of the company in 2000, when she took the position of Research and Development Director. In 2009 she headed the thematic channels bTV Action, bTV Lady, bTV Comedy, bTV Cinema and RING.
She has worked for Media Market as a marketing expert, for the Bulgarian branch office of Leo Burnett as Media Director and for Lirex BG as Marketing Director.
Margarita Alexandrova has graduated from the Sofia University St. Kliment Ohridski with major in Bulgarian Philology and Advertising. She is a marketing expert with a diploma from the University of National and World Economy. She has specialized in Internal and Global Communications at MARCOM and Competitive Intelligence at the Fuld-Guilad-Herring ACI Academy.