TV consumption is at a significant high, while day-time programs become the most affordable prime-time.bTV Media Group introduces new package offers with attractive ad formats, synched with the current themes and consumer behavior that brands are focused on
In a state of emergency, ensuring fast and easy access to reliable information is crucial. The role of radio, as the media that can respond most quickly to news and critical information for the population, is even greater
The lessons learned from Asian market - growth in television consumption and digital sources of information worldwide, and the right moment for emerging new business models
The British marketing expert is known to advertising and media professionals across the globe and now his first book “The Choice Factory” is also available in Bulgarian
The British author and marketing expert talks about consumer choice and advertising strategies for the first time in an interview in Bulgaria for bTV Media Group
This year as well, the unforgettable adventure "Back to School" with Radio N-JOY will traditionally be held in the capital's South Park right at the start of the school year - on September 16
