bTV is the first private national TV station in Bulgaria.
bTV’s program was broadcast for the first time on June 1st 2000, thus breaking the monopoly of the public national TV station and changing entirely the media environment in Bulgaria. For 12 years bTV firmly established itself as the most watched TV channel in Bulgaria with nearly 40% share of all viewers and with leading positions on the advertising market.
bTV is the leading channel in bTV Media Group. bTV Media Group is part of the family of Central European Media Enterprises (CME). CME is the leading vertically integrated media company in Central and
bTV is the indisputable leader with regard to quality and diversity of TV programs. The station is the absolute innovator on the Bulgarian market that sets the trends in TV programming.
Ever since its start in the summer of 2000 bTV offers a thematic selection of exclusive programs, that brings entirely positive emotional experiences to the viewers - positive entertainment shows, reality formats, the best talk shows and comedy programs, Bulgarian movies and Hollywood blockbusters. bTV is the home of the Bulgarian series. Since the spring of 2010 the media is setting a new trend in the production of modern Bulgarian TV fiction, and the success of bTV productions stimulated the renaissance of the Bulgarian movie industry as a whole. The news and current affairs programs of bTV are of key importance to the channel, having established themselves as the information leader with exceptionally high rating of viewers’ trust. bTV News anchors and reporters were distinguished with more than 30 prestigious awards only in the past three years.
bTV is a socially responsible media and its mission is to form positive values in the Bulgarian society. It initiates and supports many charity, social, cultural and eco campaigns. In 2011 bTV launched the largest-scale volunteer initiative Let’s Clean Bulgaria in One Day!, part of the global campaign World Cleanup of the international movement Let’s Do It! World. In 2012 bTV started the educational campaign Testaments of Bulgaria as a natural next step in the long-term editorial policy of the media for promoting the Bulgarian national historical and cultural heritage.
bTV is the station with the greatest number of prestigious industry and CSR awards won over the years. The most significant include the award “Largest Corporate Donor for 2008” bestowed by the Bulgarian Donors’ Forum in 2009, 2010 and 2011 for the numerous socially responsible campaigns, initiated and supported by the station. bTV’s campaign Let’s Clean Bulgaria in One Day! received the recognition Green Event of the Year.
bTV is the strongest Bulgarian brand, according to the global organization Superbrands for 2012. Before winning the leading position among all Bulgarian brands in all categories, bTV earned the award three times more in the media category. bTV is also number one in My Lovemarks contest in 2009 and 2010 in the media category, and in 2011 and 2012 was distinguished as the most loved brand in all 25 categories, in competition with 75 other brands, some of which are international, with a hundred-year-old history.bTV is the first national TV channel that started broadcasting in HD quality as well. The channel bTV HD is distributed in the networks of the cable, satellite and IPTV operators.
bTV is a preferred employer, giving its employees the chance to introduce the market innovations, and utilize their full potential.
bTV, National Palace of Culture, 1, Bulgaria sq., floor 11, 1463 Sofia
Phone: +359 2 9176 800, Fax: 359 2 952 1483
bWEB combines all bTV Media Group websites, and ranks among the internet media groups with the biggest audience in the country. bWEB includes the online projects btv.bg, btvnews.bg, zonasport.bg, ladyzone.bg, dalivali.bg, menbox.bg and voyo.bg, the websites of the most watched TV programs and series, as well as the sites of all TV and radio channels in the group. Since the beginning of 2013 most of the online bWEB projects have mobile versions.
bWEB attracts more than 35% of the Bulgarian internet audience - young, educated and solvent users, visiting more than 40 000 000 pages monthly to inform and entertain themselves, communicate and share content.
bWEB is also the leader in online video content, offering a great variety of quality productions, generating more than 3 000 000 views per month.
The main bWEB projects include:
btv.bg – long-standing leader in the Bulgarian online space, visited by nearly 200 000 users daily and over 1.2 million users per month. btv.bg is a portal to the diversified thematic websites of bWEB, which present online the most watched TV content.
btvnews.bg – bTV News website, which only two weeks after its launch generated a loyal daily audience of 60 000 unique users. btvnews.bg offers current and objective online news, quality video, original content and exclusive reports and commentaries from bTV News journalists.
ladyzone.bg – one of the most preferred and visited women’s websites – with 150 000 unique users per month, 75% of which are women. ladyzone.bg is the place that offers all the information the woman needs, plus special targeted features with rich original video content.
voyo.bg – unique video portal, which give the users the unique opportunity to watch their favorite video content online – with ease, convenience, without limitations, for a monthly subscription. voyo.bg offers exclusive video – the Bulgarian series before their TV premiere, as well as numerous movies, TV shows, news and sports.
zonasport.bg – one of the fastest-developing sports websites, visited by 15 000 users daily on average. zonasport.bg offers the best sports content from bTV, bTV Action and RING.BG - video from the most popular football tournaments and live streaming, as well as exclusive sports news.
dalivali.bg – this unique portal offers information about the weather by hours, humidity and atmosphere pressure. It also presents many other useful and interesting facts for the weather in more than 1 000 places in Bulgaria and all over the world. The information is presented in dynamic way with lots of graphic elements that provides reports not only for the capitals and big cities all over the world but also for the small villages, winter and summer resorts, mountain peaks, etc.
menbox.bg – this project is for today’s modern men and everything that rules their world. You can find information about new faces and places, new events, hottest trends and tendencies in all of men’s fields of interest - hobbies, everyday life, lifestyle, health care and appearance.
zodia.bg – the newest addition to bWeb’s portfolio is dedicated to astrology. zodia.bg offers exclusive content – horoscopes, short astrology portraits of famous people, what’s the Moon’s advice for the day, information about love compatibility between the signs, predictions by two types of cards: Cards of Life and Mo Cards, dream book, moon calendar for beauty etc. The content is generated by the famous astrologer Svetlana Tilkova – Alena.
The most significant awards for bWEB include various prizes in the contest BG Site: "Best Website 2009"; first prize of the audience in category "Education, science and culture" for the website of the series Seven Hours Difference 7chasa.btv.bg, as well as the websites stolichani.btv.bg and glasatnabulgaria.bg in 2011. For its first birthday in 2011 the women’s website in bWEB portfolio - ladyzone.bg, was distinguished with the first prize in the contest, in category "Launch of a New Brand/Product”.
In 2012 for the first time btv.bg won the award My Lovemarks in the category “Information agency”, and
prior to that, in 2009, was singled out in the category "Electronic Media Website”. btv.bg holds the
“Platinum Umbrella” award from the media festival MediaMixx 2009.