IKEA And Alexander Kadiev – Initiative With Concept And Taste

bSTARS partners with IKEA in the opening of a new concept store of the brand in Varna

In September, IKEA Bulgaria opened its first concept store in the city of Varna. In order to reach a wider audience, the brand hired Alexander Kadiev, actor, host of "Before Noon" and face of bSTARS, as an ambassador of the event.

Using Instagram as a communication platform, Sasho shared in a video post information about the upcoming opening and the overall concept of the store, as well as the planned activities and prizes that visitors could win on the spot. In addition, we communicated the Facebook event via an active link in a video story on Instagram on the day of the event.

The placement is carried out in combination with a special material with product placement, realized within the program "Before noon". By combining on-air presence and digital communication, we reached a wide audience and positioning satisfied the set communication goals.

CLIENT: IKEA BULGARIA

BRAND: IKEA

SEASON: AUTUMN / WINTER 2020

CHANNELS: SOCIAL MEDIA ON THE FACE OF THE MEDIA / bTV

AGENCY: MINDSHARE

 

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