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About bTV Media Group

bTV Media Group is the leading and most trusted source of information, and the preferred place for positive entertainment on the Bulgarian media market. The media group attracts the TV viewers, radio listeners and online users with high quality, trustworthy, intriguing and diverse local and international production.

Part of the bTV Media Group portfolio are television channels, radio stations, digital platforms and a brand for movie productions distribution.

The television unit comprises six channels - bTV, bTV Action, bTV Cinema, bTV Comedy, bTV Lady and RING.

bTV is the first Bulgarian private national television. It was established in 2000, and has been the viewers' favorite TV channel ever since. 

bTV's news and current affairs programs are the indisputable leader regarding viewers’ trust and are often referred to as the most preferred and reliable source in many surveys*. The news content is in the hands of the most distinguished and respected journalists in the country, who are also recognized for their work by numerous prestigious awards every year. They deliver world-class news products using the most contemporary technological solutions.

bTV is the channel that delivers only the highest-quality, diverse and exciting entertainment TV content in Bulgaria. Viewers discover in it the richest and most diverse palette of human stories, viewpoints and life experiences, presented in an impactful way by the best and most loved TV faces and with uncompromising high quality of production.

bTV is the most technologically advanced TV channel in Bulgaria, setting the trends in the field in the country. After first introducing HD quality on the market, bTV also started using the augmented reality technology, and many innovative instruments for interactive presentation of information, in full synergy with social media and user generated content. In 2019 bTV launched its largest-scale hi-tech project in its history by implementing an integrated 360-degree studio, unique for Central and Eastern Europe.

bTV Media Group secures synergy among all the channels within the group in a bid to position its high-quality productions equally successfully in a TV, online and radio environment.

bTV is socially committed - not only with the largest-scale volunteer campaign Let's Clean Bulgaria Together and the support of various socially significant causes, but also with its responsible content, close to people’s values and priorities.

*According to surveys by Open Society, GfK, Market Links in the last years.

The thematic channels of bTV Media Group are bTV Action, bTV Cinema, bTV Comedy, bTV Lady и RING. They are broadcast in 16:9 format, and are distributed in the networks of cable, satellite and IPTV operators. Read more >> 

bWeb is the digital portfolio of bTV Media Group that includes bTV.bg, bTVPlus.bg, btvnovinite.bg, VOYO.BG, LadyZone.bg, Zodia.bg, Bistro.bg, Dalivali.bg and bTV International. Read more >> 

bTV Radio Group includes five radio stations – bTV Radio, N-Joy, Jazz FM,  Classic FM and Z-Rock. Read more >> 

bTV Studios is the brand that bTV Media Group launched in 2013 to distribute blockbusters from all genres and countries in the Bulgarian cinema network.

Vision and Mission

bTV is committed to be the ultimate place for reliable and objective journalism, positive and constructive local entertainment and exciting original fiction, all with uncompromising quality of production.

bTV has strong, popular and trusted faces.

bTV is the trendsetter in media technology, helping viewers focus on the important and trustworthy  information.

bTV operates by the highest professional and ethical standards and is committed to remain the preferred partner of the advertising industry.

An important part of the media group’s mission is to drive the solution of important problems, concerning the whole society, via its socially responsible initiatives and campaigns.

bTV Media Group is part of the Central European Media Enterprises family (CME), which is also the majority owner of the Bulgarian media group.The company was founded in 1994 and, apart from Bulgaria, it manages leading media companies in the Czech Republic, Romania, Slovenia and Slovakia. More about CME >>