bTV Media Group is the most comprehensive source of information and entertainment on the Bulgarian media market. It attracts the greatest number of users to its media platforms with quality, trustworthy, exciting and diverse content that satisfies the information needs and entertainment preferences of the widest possible audience.
Part of the bTV Media Group portfolio are television channels, radio stations, digital platforms and a company for movie productions distribution.
The television unit comprises six channels - bTV, bTV Action, bTV Cinema, bTV Comedy, bTV Lady and RING.
bTV is the first Bulgarian private national television. It was established in 2000, and has retained leadership on the media market ever since. bTV sets the trends in television content, introducing innovations all the time in all program genres.
bTV news and current affairs programs are the indisputable leader regarding viewers’ trust and are often referred to as the most preferred and reliable source in many surveys*. The news content is in the hands of the best and most respected journalists in the country, who are also recognized for their work by numerous prestigious awards every year. They deliver world-class news products using the most contemporary technological solutions.The newsroom of bTV is the first in Bulgaria to use the augmented reality technology, and many innovative instruments for interactive presentation of information, in full synergy with social media and user generated content.
bTV is the channel that delivers the highest-quality, most diverse and preferred entertainment TV content in Bulgaria. Viewers discover in it the richest and most diverse palette of human stories, viewpoints and life experiences, presented in an impactful way by the best and most loved TV faces and with uncompromising high quality of production.
bTV is the television channel that always implements the highest technologies available on the market and is the only private national broadcaster airing also in HD quality.
The station is distinguished by the greatest number of awards in the sector, especially for its socially responsible activity.
*According to surveys by Open Society, GfK, Market Links in the last years.
The thematic channels of bTV Media Group are bTV Action, bTV Cinema, bTV Comedy, bTV Lady и RING. They are broadcast in 16:9 format, and are distributed in the networks of cable, satellite and IPTV operators. Read more >>
bWeb is the digital portfolio of bTV Media Group that includes bTV.bg, bTVPlus.bg, btvnovinite.bg, VOYO.BG, LadyZone.bg, Zodia.bg, Bistro.bg, Dalivali.bg and bTV International. Read more >>
bTV Radio Group includes five radio stations – N-Joy, Z-Rock, Jazz FM, bTV Radio, and Classic FM. Read more >>
bTV Studios is the brand that bTV Media Group launched in 2013 to distribute blockbusters from all genres and countries in the Bulgarian cinema network.
Vision and Mission
The vision of bTV Media Group is to remain the undisputed leader on the Bulgarian media market. Its top priority is to constantly attract new viewers, users and listeners to its platforms via enriching and improving its content, created by the best professionals in the media sector with the means of the latest technological innovations and with a vision for a full synergy between television and internet.
The mission of bTV Media Group is to deliver impartial and trustworthy information, competent analyses, a rich variety of viewpoints and human stories, as well as first-class entertainment content, that amuses, provokes and integrates people.
bTV Media Group strives to deliver media content that reveals the entire diversity of the colors of life in Bulgaria.
An important part of the media group’s mission is to drive the solution of important problems, concerning the whole society, via its socially responsible initiatives and campaigns.
bTV Media Group is part of the Central European Media Enterprises family (CME), which is also the majority owner of the Bulgarian media group.The company was founded in 1994 and, apart from Bulgaria, it manages leading media companies in the Czech Republic, Romania, Slovenia and Slovakia. More about CME >>