Premium Ad Forms
Reaching higher effect through the emotional added value of high-quality content
Sponsorship
Sponsorship forms associate the client with a specific content asset – showing the company’s contribution. It may include the name, trademark, services and products of the sponsor. It can be a cut from an advertising spot or a separate video.
Any call-to-action or advertising appeals, and emphasis on a product quality should not be used since they would classify the tag as an advertisement message.
Address, phone number, website or any other contact form that supports the purchase of a product or usage of a service provided by the client cannot be included.
Most effective when the creative of the form establishes a thematic association with content
Co-branding
The brand is integrated in the ID package of the specific channel through elements from the creative of the client. In sync with the image characteristics of the channel the brand is positioned in a context featuring high-quality content, which meets the needs of a specific and loyal target and in an innovative and creative way builds a positive experience and establishes a close connection with the viewer.
Innovatively and effectively, the match between product and media brand attracts the viewer’s attention, strengthens and improves the brand value for the channel’s loyal audience.
Overlay animations
Advertising forms that allow the client to use part of the screen during a specific program in order to advertise a chosen brand via CTA, product, logo, slogan, etc.
The client’s animation is placed on a horizontal or vertical transparent pad that takes up to max 1/3 of the screen.
Certain programming does not allow overlay ads. Best to be consulted with the media where overlays can be positioned.
Clearly identifiable by an inscription in Bulgarian with the word “advert”.
Premium Pods
Breaks, which provide the client with premium (dedicated, exclusive) positioning of their offerings in a desired break.
The duration of premium breaks is defined by the length of client TVCs and the legal limitations.
The break sequence depends on the creative and purpose of client’s spots.
Clearly identifiable by an inscription in Bulgarian with the word “advert” and/ or Break IDs.
Brand Integrations
Brand integrations ensure a strong instrument through which clients can benefit from the emotional added value of the content increasing the effect of advertising.
Brand integrations differ from active to passive and the way in which the product is embedded in the content.
Ways of integrating a brand are passive visualization, usage of product, mentioning of the brand, and by AR (augmented reality) overlaying virtual brand objects in real-world environment.
Products, services and brands may be presented without undue highlighting and direct promotion of the purchase or rent of goods and services.
