SPECIAL PROJECTS AND ALTERNATIVE ADVERTISING FORMS – MORE THAN ADVERITISNG
Both locally and globally, there is increasing interest in alternative content-related advertising forms. Many clients choose to support their spots with alternative advertising forms, sponsorship and product placement, taking advantage of the program's abilities according to the goals and messages of their brand.
Sponsorship, alternative advertising forms and content association are appropriate tools for launching a new brand, developing the image of an existing brand and / or activating users. It is possible to sponsor not only a specific program but also a separate rubrics, programs from a certain time zone or other program content.
bTV Media Group is a comprehensive source of entertainment and information on the Bulgarian media market, both in terms of the total number of users of the media products of the company and in terms of the vision to develop its own media platforms with a characteristic program profile satisfying the preferences of the widest possible circle of media content users. This is why the company is a preferred media “channel” for advertisers to reach, as quickly and efficiently as possible, the largest number of users.
Customers can take advantage of the impeccable reputation and scale of the strong media brands created by bTV Media Group. The bTV brand is a symbol of quality, trust and entertainment, thanks to the power of news, current affairs and entertainment programs. The bTV Media Group team guarantees its clients and partners:
- 1. Rating points for alternative advertising forms;
- 2. Targeted service of creative campaigns by an engaged team who:
- • Identifies opportunities for contextual integration of the brand and its messages into the content;
- • Participates actively in building a concept for a creative campaign;
- • Serves, in whole or in part, the process of producing alternative advertising forms;
- • Manages multi-layered communication with all participants in the process - client, agency, producer, media.
- 3. Creating new ideas for alternative advertising forms and special projects served by a context appropriate to the brand.
- 4. Monitoring / Micro management of the campaigns on a daily basis.
- 5. Target appropriate content when planning alternative advertising forms
The company offers the following alternative advertising forms and positions designed to meet the needs of advertisers: