The General Sales Rules regulate the broadcast of all forms of TV commercial communications: advertising spots, sponsorship tags and other forms on the channels of bMG. They are obligatory for bMG and for all clients of the television – advertisers and advertising agencies. The clients confirm their consent and acceptance of the General Sales Rules by signing an individual written contract or by assigning the broadcast of a TV commercial communication.

General Sales Rules For Broadcasting TV Commercial Communications by BTV Media Group EAD effective as of 01.01.2024

The effective legislation framework contains provisions, regulating advertising in different law acts and ordinances. 

Authorization letter is signed by every advertiser of bMG, which certifies that the advertiser assigns the airing of advertising campaigns in the channels of the television. If the advertiser uses the services of an advertising agency, it is individualized in this document and also signs it.

Authorization Letter 2024 (BG/EN)

The advertising materials are submitted to the media by the advertiser or the agency with production quality, suitable for TV broadcast, at least two full working days before the airing date. More information may be found in art. 19 of the General Sales Rules and the Technical Requirements.

Technical Requirements

Technical requirements for video submission via Adstream

After the expiration of each campaign, until the end of the month, following the month of the last broadcasting of the campaign, the clients receive a certificate attesting the broadcasting.

National Ethical Standards For Advertising And Commercial Communication In Bulgaria

Ethical Standards For Advertising And Commercial Communication Of Gambling