bTV is the channel that delivers the highest-quality, most diverse and preferred entertainment TV content in Bulgaria. Viewers discover in it the richest and most diverse palette of human stories, viewpoints and life experiences, presented in an impactful way by the best and most loved TV faces and with uncompromising high quality of production. bTV is the television channel that always implements the highest technologies available on the market and is the only private national media that broadcasts in HD quality. The station is distinguished by the greatest number of awards in the sector, especially for its socially responsible activity.

bTV Cinema is the movie channel with the richest and most diverse selection of quality films and series, including titles from the best Hollywood studios. It also offers its own-produced talk show. Only bTV Cinema broadcasts live the most prestigious event in the world of movies - the ceremony of the Academy Awards - Oscar.

bTV Action is the channel for the active and dynamic audience, looking for strong emotions in front of the TV screen. It shows the best and most exciting football tournaments - UEFA Champions League, matches from Europa League, the French Ligue 1, the Italian Serie А, as well as significant Bulgarian football events with emblematic figures such as Stoichkov, Berbatov, Figo. The coverage of the events is a merit of the professionals at the sports team of bTV News. bTV Action offers also end-user shows, documentaries and first-class action series and movies. It is broadcast in HD quality.

bTV story is the channel that speaks the language of the whole family. Part of its programming scheme are popular telenovelas from around the world, various reality formats, talk shows and programs dedicated to health, beauty, home care, family and garden, romantic films, as well as local productions from the channels of the media.

bTV Comedy is the only Bulgarian comedy channel. It shows the best titles - series, sitcoms and movies from Europe and the USA. bTV Comedy is the most favorite thematic TV channel of the young viewers according to a national representative survey of Market Links in 2017.

RING broadcasts some the best and most exciting sports tournaments, among which exclusive matches from the Italian Serie A, matches from UEFA Champions League, the Spanish Copa Del Rey, etc. It also offers extreme and Marshal Arts sports programs. The coverage of the events is a merit of the professionals at the sports team of bTV News.