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bTV Media Group wins prestigious award for VOYO streaming platform

The Bulgarian Public Relations Association (BPR) honoured bTV Media Group at the 2026 PR Prize competition for the “The Front Row Is Yours” communication campaign of the VOYO streaming platform. The awards were presented at a gala ceremony, with 83 projects competing across 16 categories this year.

Launched in conjunction with a pre-premiere influencer event for VOYO, the campaign was recognised in the “Media Communication Project” category by a professional jury, ranking among the best examples of innovative and effective communication in the digital environment.

This recognition further proves VOYO’s growth as a leading streaming platform that successfully combines original content, a strong user experience and modern marketing approaches. As part of the bTV Media Group, VOYO continues to expand its presence and build a strong connection with its audience through exclusive productions, premieres, and valuable digital initiatives.

The “The Front Row Is Yours” campaign introduced VOYO's new “premiere before broadcast” model, which changes the way audiences gain first and exclusive access to premium video content. A strategy developed by the marketing and communications team at bTV Media Group positioned the platform as an active media and digital brand that creates experiences and fosters engagement.

VOYO is one of the fastest-growing streaming services in the region, offering a rich portfolio of Bulgarian and international series, films, sporting events and original productions.