Wiser Develops Connected TV Solution for bTV Media Group
The app supports bTV’s expansion into the video-on-demand segment
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Sofia, Bulgaria, April 1, 2026 – Wiser Technology (BSE: WISR) has developed an Android Connected TV (CTV) solution for bTV Media Group. With it, one of Bulgaria’s leading media groups is taking the next step in developing its digital presence, expanding its reach in the Connected TV (CTV) segment - television content accessible via the internet on smart TVs and devices. The platform offers linear channels and premium on-demand content via a free ad-supported model.
“The new connected TV solution allows us to deliver our content in a way that is convenient for users and adapts to their viewing habits. We continue to work actively to establish an online presence across the entire digital ecosystem - from mobile apps and social media to connected TV and streaming platforms,” said Ralf Bartoleit, CEO of bTV Media Group.
“Our goal is for bTV content to be available wherever the audience is. The Connected TV app is an important part of this strategy, combining linear content and video on demand (VOD) in a modern, convenient viewing environment,” added Borislav Choranov, Head of the Digital Transformation Department at bTV Media Group.
Partnership to Support CTV Growth
bTV Media Group selected Wiser Technology as its technology partner, recognizing its expertise in developing scalable solutions to address the growing consumption of TV content online. The Wiser and bTV teams worked closely together to implement the application on schedule, meeting both commercial and editorial requirements. Wiser Technology’s solution supports the media group’s strategy by delivering a reliable product aligned with business goals and audience expectations.
“We combine expertise in media and technology with a focus on sustainable digital platforms,” commented Emil Galabov, General Manager of “Technology, Media, and Telecommunications” at Wiser Technology. “Together with bTV Media Group, we have created a solution that meets their current goals and provides a foundation for growth in the dynamic market environment,” he added.
Built with a focus on the user and future development
The app was developed with a focus on the user and future development.
Key features:
- Flexible interfaces adapted to different types of content and screens;
- Dedicated sections for series, shows, podcasts, and news;
- Integrated live streaming with an electronic program guide (EPG);
- Navigation optimized for remote control.
Wiser Technology’s solution was implemented in phases, enabling a quick initial launch and a stable foundation for subsequent development and feature expansion.
Initial results and next steps
Immediately after the launch, the app was downloaded thousands of times, indicating strong interest in bTV’s content in a connected TV environment. The launch also supported broader marketing activities for the bTV+ platform.
About bTV Media Group
bTV Media Group is a leading source of information in the Bulgarian market. The media group attracts a broad television, radio, and digital audience with high-quality, innovative, intriguing, and diverse local and international content. The bTV Media Group’s portfolio includes television channels, radio stations, digital platforms, and a film distribution brand. The group ensures effective synergy across all channels to position its high-quality productions equally successfully in television, digital, and radio environments.
bTV Media Group is part of the Central European Media Enterprises (CME) family, which is owned by the international company PPF Group.
About Wiser Technology
Wiser Technology (BUL:WISR) designs, builds, and scales complex enterprise solutions. The company combines deep engineering expertise with AI and data to deliver measurable business outcomes.
With 25 years of experience in mission-critical environments, Wiser helps global organizations optimize operations, integrate systems, and deploy AI solutions that deliver real impact.
The company operates across Europe, MENA, and North America, serving clients in automotive, aerospace & defense, telecom & media, information technology, and financial services. It develops and runs large-scale platforms at the core of client operations.
