bTV with a new visual identity from July 1, 2025
With a revamped graphic design, bTV Media Group celebrates 25 years on air and reaffirms its constant commitment to innovation, a modern look and an even stronger connection with viewers
Реклама
bTV began broadcasting in 2000 as Bulgaria's first private national television station. Since then, it has been a constant presence in the lives of Bulgarian audiences, playing a key role in the development of contemporary culture and reflecting public processes. For 25 years, bTV has established itself as a reliable source of news, journalism, and entertainment programs - with a clear social commitment and content aimed at the whole family and society.
Today, a quarter of a century later, bTV is one of Bulgaria's leading media brands, with a rich history and professionalism. The television continues to invest in innovation and quality content, with ambition and focus on the needs of the Bulgarian audience.
To mark this significant moment in its development, bTV is introducing a new visual identity for its main channel on July 1, 2025. The revamp of the graphic packaging is part of the media group's long-term development strategy. The change aims to strengthen the connection with viewers, partners, and advertisers by offering a modern look and a more effective platform for communication and user engagement.
„bTV is the place on air where tradition meets modernity to inform, entertain, and connect people. With vision, courage, and passion, we continue to do what we do best - create content. We are revamping our graphic identity as a natural extension of our 25-year relationship with our viewers and our desire to show them the world in a new way. We change with the times, but we remain true to ourselves. Over the past two years, we have completely revamped the channel's programming schedule and introduced new shows, faces, and formats. It’s time to refresh our vision. We look to the future, to technology and sustainable solutions, with the belief that we will remain innovative in the years to come. Because the trust of our audience is not just a responsibility, but a driving force and motivation for development“, said Ralf Bartolеit, CEO of bTV Media Group.
The revamp includes a completely new visual identity for bTV and a redesign of the main logo of the multi-thematic channel. The company is committed to achieving a modern look and incorporating more colors to create a closer connection with people. The main element of the bTV logo (“drop” shape from the b-letter) is highlighted as a colorful accent that guides viewers through the channel's diverse content and draws attention to upcoming programs. This balanced visual approach creates a sense of depth and perspective, reflecting bTV's growth and development over the years. The musical theme was developed by Kaloyan Dimitrov - Kalata, and the “voice” of bTV, from its first broadcast to the present day and an integral part of the television station's DNA, remains Marian Marinov - Muro.
The visual concept reflects contemporary trends in brand identity with the use of 3D elements, dynamic gradients, and distinctive visual language that emphasizes the individual spirit of bTV's programs and content. The brand positioning project, creative concept and graphic design were completed in collaboration with FourPlus, a creative studio specializing in design, animation and strategic branding for Bulgarian and international companies. The video footage, which is part of the channel's new visual concept, was shot in partnership with the production studio Razkaz. The series of image clips presents scenes from everyday life with visual impact, humor, and a friendly wink to the audience.
“bTV is a brand that has earned the trust of several generations of viewers and has a permanent place in their minds. People watch the current affairs shows, but they remember the first commercials on bTV, the country's first reality shows, the hit Bulgarian series, as well as children's, music, cooking, and other programs that have left their mark. We change with every step forward, and a quarter of a century is a great occasion to refresh our look with a new, modern visual identity that adds color, energy and atmosphere.” - says Janeta Diadovska, Director of Marketing and Corporate Communications.
With its revamped visual identity, bTV reaffirms its commitment to being a leader in innovation in television and digital media through modern and engaging communication with its audience.
About bTV Media Group
bTV Media Group is part of Central European Media Enterprises, owned by the international PPF Group. CME operates television stations in Bulgaria, Croatia, the Czech Republic, Romania and Moldova, Slovakia, and Slovenia, and is one of the leading media and entertainment content companies in Central and Eastern Europe. CME broadcasts 47 television channels, both free-to-air and pay-TV, reaching a total audience of 49 million viewers. CME also owns and operates VOYO and Oneplay, a new video streaming and live TV platform.
