At an official ceremony yesterday for seventh year in a row, were presented the IAB Mixx Awards 2022 for digital achievements, which honor leaders in the internet community. bTV Media Group was awarded in the category “Most effective use of data”, with its project "Clash of the Titans in Professional Boxing - Fury – Wilder” and the campaign for the sports meeting, broadcasted on air and in the digital environment, on btvnovinite.bg/sport and implemented jointly with Efbet.
bTV Media Group grabbed the prize in a race with 92 finalists for the prestigious awards in 19 categories. An international jury impartially evaluated the projects according to certain criteria and selected the best among them. The company is also a finalist in the categories "Programmatic", as well as in "Digital craft and innovation" with the project for the first in Bulgaria augmented reality campaign on Instagram, "See me now on stage", created for "The Voice of Bulgaria", together with the cosmetic brand Avon. The awards are a benchmark for the high quality of online campaigns in the digital industry, and the winners outline trends in the industry.
"We won an award in one of the category that measures the effectiveness of the results and we are happy that our efforts in this direction have been noticed. bTV Media Group invests in the development of digital projects and strives to upgrade the effectiveness of our digital campaigns and thus we offer more and more business opportunities to increase the awareness of the brands we partner with," said Zoya Vasileva, Director of Digital department and digital sales.
bTV again ranks among the strongest Bulgarian consumer brands and was chosen as the favorite brand in the "Television and Radio" category of the prestigious Superbrands. For the eighth time, the international organization Superbrands honored the leading brands in business and among consumers, as a result of an independent study of the consumer segment of the Bulgarian market. Projects that took part in the competition, were positioned in 27 categories.
“For 22 years bTV has been developing one of the most popular brands in the field of media. Projects and campaigns we are proud of. But it is not the quantity that distinguishes us, but the constant pursuit of better quality and a strong connection with the audience. Shared values, trust and emotions are the solid foundation that makes bTV not just a brand, but a superbrand. An indisputable achievement, but also a responsibility to all our customers, partners and of course to the employees of bTV Media Group, without whom this success would not have been possible", said Mr. Yovchev, Chief Operating Officer of bTV Media Group upon receiving the award.
The method of selecting and evaluating brands is universal for all countries participating in the Superbrands program. The selective process is carried out by confidential voting of the members of the independent expert jury - the Board of Superbrands Bulgaria, and by national voting of Internet users. This allows the expert opinion to be considered in parallel with the opinion of consumers. The partner of Superbrands in conducting the national internet consumer voting is the leading Institute for Market Research GfK Bulgaria.
Superbrand is a brand that has built an excellent reputation in its sector and offers significant material and emotional advantages over competitors. These benefits, consciously or unconsciously, are recognized by consumers and they want to obtain them.