is the new website with sports content from bTV Media Group

News from Bulgarian and world sports, the biggest sporting events, meetings with superstars and video podcasts will be the basis of the new platform in the digital portfolio of the media


All the most interesting from the world of Bulgarian and world sports, as well as exclusive sports content can expect the audience of the new website, which launches in the digital space in early April 2022. The new sports site is a logical next step in the development and upgrading of bTV Media group's digital projects.

Hot news, interviews, meetings with superstars and their coaches, results from sports competitions and live statistics, full program of sports events, as well as rich video content promises sports fans the editorial team of the new website, part of the "News, current affairs and sports” on bTV. Our ambition is the new website to be a continuation of and to work in close connection and in sync with the other websites of the group.

"BTV Media Group holds the rights to the three top tournaments in European club football: the Champions League, the Europa League, the Conference League. The finals of all three UEFA tournaments will take place in May, and the culmination will be the exclusive sports content of the new sports platform," said Vladislava Lazarova, Web Content Manager of bTV Media Group and bTV Executive Producer.

The start of coincides with a strong week for bTV Media Group - the Rhythmic Gymnastics World Cup in Sofia, which is broadcast live on the sports television RING for the second consecutive year. This competition will be possible to watch from the audience not only on the television screen, but also in the web space with wide range of products. The audience can see the first meetings of the new "golden girls" of Bulgaria on the new site Exclusive interviews and digital stories about them and everything that happens before and during the tournament, with constant live broadcasts and live broadcasts from "Arena Armeets" be available to the users of the website.

"Sports is an important part of bTV news, we are glad that it is already being developed on its own web space - We continue to invest in high quality and polythematic content on various platforms. In a few days we will also present a new business website, which we are developing for everyone with an interest in economic and financial topics", said Anton Hekimyan, Director of News, Current Affairs and Sports at bTV. is also the home of the sports podcast of bTV Media Group - "About sports without clichés", which was launched in February this year and the company is investing in the construction of a modern digital studio for its launch. On the new website, readers will find all previous episodes, and every Thursday they will have a new episode with a sports star.

Again in the digital environment, on, all gaming fans can watch the video podcast "Two and a half gamers", with the latest trends and news from the gaming industry, as well as game reviews from industry experts. It is the digital extension to the show "Gamer" on bTV Action, one of the most innovative formats on the Bulgarian air. is built to all standards for a modern online platform - functional, fast, easily accessible, with impressive features for broadcasting more than one live event at a time, with a special place for comments and events of the day. For the convenience of sports fans, the site is as easy as possible to use mobile devices.

devicesbTV Media Group is the leading source of information, with the highest trust and preferred place for positive entertainment on the Bulgarian market *. The media attracts the most TV viewers with quality, reliable, intriguing and diverse local and foreign productions. The main channel of the group, bTV is the most high-tech television in Bulgaria, which sets the trends in the field in our country. Part of the bTV Media Group's portfolio are TV channels, radio stations, digital platforms and a film distribution brand. The thematic TV channels of bTV Media Group are bTV Action, bTV Cinema, bTV Comedy, bTV Lady and RING. The digital portfolio includes,,, VOYO.BG,,, and bTV International, as well as the radio stations - bTV Radio, N-JOY, Jazz FM, Classic FM and Z-Rock.

* Data from Noema's National Representative Survey, for the 18-54 audience, conducted among 1,031 people in May 2021.