CME Introduces Changes in Senior Management at bTV to Accelerate Growth and Digital Transformation

Ralf Bartoleit Named New CEO of bTV Media Group


Sofia – 23 December - Central European Media Enterprises (CME) announces senior management changes at bTV Media Group EAD (bTV) in order to accelerate growth and digital transformation. bTV supervisory board voted to appoint Ralf Bartoleit as the new chief executive officer (CEO) of bTV effective 1 January 2023. Martin Svehlak will continue as bTV’s executive director responsible for news, digital, and online. Lubos Jetmar will return to Prague, handing over all responsibilities in overseeing Bulgarian market operations to Dušan Švalek, Chief Operating Officer of CME and current member of bTV supervisory board. Lubos will work with Ralf and Dusan to ensure continuity and a smooth transition.

Ralf Bartoleit has over 20 years of senior management experience at ProSieben Sat.1 Media SE (ProSieben). In particular, he brings a wealth of digital experience from leadership positions at PlutoTV in Los Angeles, and maxdome and Joyn in Munich, some of ProSieben’s most significant digital projects.

“I am very happy to welcome Ralf to bTV. His extensive background in international media and entertainment and most importantly his experience with innovation and digitalization within our industry will best position him to accelerate our ambitious growth plans at bTV,” said Dušan Švalek.

Additional information:

bTV Media Group is part of the Central European Media Enterprises (CME) family, which is owned by the international company PPF Group. CME is among the leading providers of media and entertainment content in Central and Eastern Europe (CEE) and operates television stations in Bulgaria, Croatia, the Czech Republic, Romania, Slovakia and Slovenia, and is one of the leading media and entertainment companies in Central and Eastern Europe. CME broadcasts 42 television channels, both free-to-air and paid, and reaches a total of 49 million viewers. CME also owns the SVOD platform VOYO.