Let’s Talk About Sports, Without The Clichés

A new video podcast on bTV Sport will delight the loyal audience of the media


bTV Media Group continues to enhance and develop its digital portfolio. Proof of this is the exclusive online series with intriguing interviews with people from the Bulgarian sports life, which the sports editorial office of bTV news starts the new year 2022.

Once a week, one of the favorite faces on bTV Sport, Florina Ivanova, will stand behind the microphone to challenge her guest in a frank and unorthodox conversation. The interviews will be published every Thursday in audio and video format in the sports section of btvnovinite.bg and popular audio platforms.

In recent years, podcasts have continued to grow and gain popularity as they provide a direct opportunity to connect with users and reach out to those who have chosen to consume content on media platforms without commercial messages. Podcasts inevitably build trust with their audiences, and one of the leading international audio and podcast advertising agencies, AD Results Media, notes that podcast listeners consume many times more of their content than they do on Youtube. One study found that podcasts for the fastest growing advertising platform worldwide.

Following the international trends and its constant desire to enrich the consumer experience, the digital sales team at bTV Media Group is preparing an exclusive sponsorship package, including product integrations and creative media formats.

For additional information and personalized offers, you can contact the colleagues from the Digital Sales Department at [email protected].