The largest volunteer initiative in Bulgaria "The good example | Let's Clean Bulgaria Together" won first place at the Annual Responsible Business Awards 2022 of the Bulgarian Business Leaders Forum (BFBL) in the Cause Marketing category. The award was presented to bTV by Mrs. Irina Stonova, Deputy Minister of Economy and Industry. It is awarded for the long-term efforts of the media group in support of Bulgaria's nature, as well as for the tenth jubilee edition of "Let's Clean Bulgaria" - an idea behind which bTV stands with the aim of setting a good example, inspiring and convincing people that the change for a better environment is in the hands of the people and, when everyone comes together, much can be achieved for the country's natural resources.
A record 134 corporate projects with a cause competed in the 20th Annual Responsible Business Awards. They were evaluated by an independent and objective jury of respected experts from the NGO sector, institutions, business, academia, and the media. In “Marketing associated with a cause" category, bTV Media Group won the award against 14 other campaigns. In addition to an increase in applications, the current edition of the prestigious national competition for social responsibility, sustainable development and diversity also marks an increase in the number of participating companies - they are a total of 86 from a variety of economic sectors.
"We are happy with this recognition because at bTV Media Group we strive to support important social causes and partnerships that improve people's lives, develop civil society and are based on shared ESG standards as part of sustainable and responsible investing. Our "The Good Example" social program, which also includes the "Let's Clean Bulgaria Together" campaign, unites a wide network of partners and we look forward to continuing our work for society in 2023." This was stated by Janeta Diadovska, Director of "Marketing and Corporate Communications" of bTV Media Group.
"We share this award with all the partners of the "Let's Clean Bulgaria Together" campaign. We thank them for their trust, because with their help we unite our efforts every year and do good things for the nature and environment of Bulgaria," said Maria Lazarova, Marketing Manager of "Television Projects" at bTV Media Group.
The Bulgarian Forum of Business Leaders has been organizing the prestigious competition for 20 consecutive years to promote the building of a just society and a sustainable future and to promote corporate programs with the greatest social and environmental impact. A list of all the winners of the 2022 competition is available here.