TV sensation and winner of the "Format of the Year" award - "The Traitors" now in Bulgaria
The global phenomenon debuts this autumn on bTV
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The Traitors - the format that has conquered millions of viewers around the world, is coming to Bulgaria. The most talked-about and fascinating show in the last 4 years, which has become an absolute hit and a topic of conversation among people of different ages, arrives this autumn on bTV. In our country, the show will be produced under the name - "Traitors: Game of Traitors” and will offer participants and audiences not just reality, but a social experiment with high stakes, suspense and emotional twists.
"Traitors: A Game of Traitors" brings together 20 or more strangers in the atmosphere of a majestic place where every smile can hide deception, and every trust can be a "betrayal". At the heart of the game there is the clash between the "Righteous" who seek to forge alliances and survive - and the "Traitors" who operate in the shadows, manipulating, eliminating and seeking to remain undetected until the end. Only the most astute and strategically minded participants will have a chance to reach the finals and win an impressive cash prize.
It's no surprise that The Traitors has now been elevated into a cult of sorts around the world. Its seasons garner millions of viewers, and snippets of the show go viral on social media - among the TikTok generation, online forums and podcast culture. The game of "trust" and "betrayal" doesn't just attract - it captures audiences' attention.
"With The Traitors, we continue our strategy of bringing the latest and most relevant global formats to the Bulgarian air. This is a show that provokes, stirs emotions and offers high-level spectacle - exactly what viewers are looking for today. bTV will continue to be a leader in delivering modern, dynamic and quality content that meets the expectations of TV audiences of all ages, including new generations, while raising the bar for the TV market in the country," said Ralph Bartoleit, CEO of bTV Media Group.
Stay tuned for "Traitors: Game of Traitors”. One Format. Lots of masks. One truth: In this game, no one is what they seem.
For the show:
Created in the Netherlands by IDTV, an All3Media company, The Traitors (Dutch title: De Verraders) was created and developed by IDTV and POSVIDEO, in cooperation with RTL Creative Unit.
The Traitors format was further developed with the RTL Creative Unit and originally produced by IDTV for RTL4. All3Media International is global partner for The Traitors and handles format and tape sales worldwide. Studio Lambert is part of All3Media.
Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 30 territories and numerous returning seasons. Hit international adaptations of the format include the multi-Emmy winning US version for NBC Universal’s streaming service Peacock and BBC One’s BAFTA winning version in the UK.
A multi-award-winning ratings hit, The Traitors was named K7’s format of the year in 2024 and the format was awarded C21’s International Format Award for Best Host of a Television Format. Previously the Dutch version "De Verraders" received the Rose d'Or award "Golden Rose" for best Reality and Factual Entertainment. A successful line of merchandise is also available for The Traitors.
You can find everything about “Traitors: Game of Traitors” on the website and the show's official Facebook and Instagram.
