Content Split
Реклама
Duration: 10’’
Broadcasting: before ID break
Features: before the advertisement break
Production period: 7 business days
This alternative advertising form allows the client to use air time during a specific broadcast in order to advertise a product/service, including his trademark – logo and slogan, clearly identified by a legible inscription in Bulgarian with the word “advert”. It’s broadcasted immediately before the advertising block and takes simultaneously the horizontal and the vertical part of the screen. In production stage it is necessary to predict (provide) additional second (in the begging and at the end) which will be used in order to make transition from full screen image to alternative form which allows for the broadcasted program to shrink to the upper left part of the screen.
Technical requirements:
- BMG Creative department provides the design approval for each animation and the VIZrt operators provides the technical part - parameters and approvals.
- Each animation should be in resolution 1920 x 1080, codec MATROX – MPEG 2 I-frame HD + Alpha (and 50 Mbps bit rate) (for exception BMG could accept TGA sequence 32 bit and Alpha Channel included).
- During the production stage for each animation it is very important to observe safe-frame limits in order of avoiding important elements for the client for being placed out of the frame.
- The BMG team reserve all the rights to require any kind of changes when they are necessary.
- In case of using BMG materials for broadcasting in other medias, clients are charged additionally for authority rights.
- BMG provide wide range of assistance for collecting additional materials (music, speaker, fonts) in order to provide the final product finished.
- It is client duty to observe and put in order all the connected rights and authority charges.
- BMG accept client’s materials (music, speaker, fonts) only when they are accompanied with an assigned document which proves that all the rights and authorities are settled.
