bTV Strengthened Its Audience Leadership In All Genres In November
Bulgaria’s Got Talent is the Number One Entertainment Hit of the Season
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bTV reported an increase of audience results in November, according to GARB data. All primetime entertainment shows and series of the channel have added more viewers, strengthening bTV’s position as the most preferred TV source of entertainment.
Bulgaria’s Got Talent reaffirmed its position as the biggest TV hit this fall, attracting even more viewers in November - 1,245 million on average. The most successful reality show of the season - The Farm - has also added to its audience last month - 916 000 viewers on average.
bTV further strengthened its position as the primary information source, as in November even more viewers have chosen to inform themselves about the most important news from bTV’s central newscast. The same trend was observed in bTV’s current affairs programs bTV Reporters, 120 Minutes and Face to Face, all of which attracted more viewers vs October and reaffirmed their leading positions in viewership with regard to both genre and time slot.
The most watched weekend morning block in November was the Saturday edition of This Saturday and Sunday with 28,3% share, followed by NOVA’s Wake up with 20,7% share and BNT1’s weekend morning show with 11,7% share.
In November, bTV increased its audience share to 33,1% of all viewers.
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*Source: GARB, November 2019
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