Home With Sandra - the new online format of bTV Media Group
bTV Media Group provides advertisers with the opportunity to reach active women in a memorable way using interesting new content
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Since the beginning of the summer, bTV Media Group has enhanced its targeted presence with a partnership with the largest culinary site in Bulgaria - 1001recepti.com. Along with this, a new video project was launched on July 1st - a culinary series called Home With Sandra. The format consists of short online video episodes, 3 per week, which can be viewed at bistro.bg and 1001recepti. Each of them is also shared on the various fan pages of the sites participating in the project.
The main target of the show are the positive, innovative and spirited women between 25 and 45 years of age from Sofia and the big cities.
To reach them in a memorable way, bTV Media Group offers advertisers the opportunity to bind their brand with the format through tailor-made product positioning included in the screenplay of individual episodes.
1001recepti.com realizes over 3,600,000 impressions per month, and the average length of time spent by users is over 5 minutes. Every day more than 30,000 users enter the site where they read over 100,000 recipes.
Quick and affordable ideas are presented in each episode of the series to provoke the imagination of viewers and to prove that the home made cooking is not only the most appetizing but also very easy. Kitchen tricks and interesting and diverse recipes presented in the context of home cosiness are the key elements of the format hosted by Sandra Aleksieva.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9156 531
e-mail: [email protected]
