The finale of the fourth season of the most successful culinary show in Bulgaria, "MasterChef", once again topped the rankings in the viewing charts. The battle between Bulgaria's top three hobby chefs was the choice of 33% (All 4+) of the viewers. At the peak of audience interest, the show gathered over 1,000,000 viewers in front of the silver screen. On 29.05 the choice of the active population in Bulgaria between the ages of 18 and 49 is undisputable - 31.4% preferred bTV and MasterChef to the double episode of the second-most-watched channel. According to GARB, 36.2% of the female population in the country chose MasterChef. The finale was also watched by 29.9% of the men.

The entire road to victory - from the castings to the finale - of Stanislav Raichev, who not only earned the title of MasterChef of Bulgaria, but also won 100,000 leva and a scholarship at Le Cordon Bleu in London, was watched by an average of 30.3% of the active population. The fourth season of the top culinary show in Bulgaria was the choice of the young population. 32.3% of the youths were watching MasterChef this spring season.

Episodes of the most popular culinary show on Bulgarian air were available for free up to 7 days after broadcasting, on the bTV Plus platform. The unique video views for the period from 26.02.201 to 03.06.2018 are 309,637.

After another successful season, MasterChef is also preparing to film the next one. Soon the search for new culinary talents will begin. This enables the brands to bind their products with high-quality content for the next spring season. The distribution of MasterChef on all platforms and the high interest in the content of viewers from all target groups create conditions for the realization of highly efficient communication campaigns that reach the largest possible and quality audience.

The second season of bTV's social experiment, "Wife Swap", changed the lives of 28 families and attracted 33.1% of viewers. The finale of the show (30.05.2018) was the choice not only of the active population but also of the youths - 31.5% of the population between the ages of 18 and 34 watched the last episode of one of the most dramatic, entertaining and enticing formats. After the undisputed success of the premiere season, the social experiment has retained audience attention for the entire second season as well. The high viewership results were also guaranteed by the participation of popular figures in Bulgaria and the revealing of their personal lives.

Over 1 million viewers watched the finale of the third season of the most positive show, "Home Makeover", which makes the dreams of large families come true. The new 3^rd season revealed to the viewers the fate of 14 families, and how the team of the show brought a positive change in their lives. More than twice as many active viewers have chosen to watch the final episode of "Home Makeover", over the next most-watched television.

The show was also the choice of the young population during the whole season - 36.7% (A18-34). The gender breakdown of active viewers, who every watched the exciting renovation of the homes of families in need Thursday, is as follows:

The series "Dear Heirs", which shattered the preconceptions for content in the prime-access, drew 37.4% of the active audience to the silver screen this spring. The final episode of the spring season of the new Bulgarian bTV series was also an undisputed success. 1.6 times more viewers (All 4+) watched on 01.06 the fight for Docho Dochev's inheritance (bTV - 37.5%) compared to the content broadcast on the second-most-watched television (Nova TV - 22.9%). The high interest in the series throughout the season is noticeable among the population of all target groups in all settlements.

The series also enjoys a high number of views on the btvplus.bg platform – 2,246,084.

In the spring season, the 12^th season of the longest and most watched series in the modern history of Bulgarian television - "Capital Hillbillies" was broadcast. 7 years after its launch, the series continues to maintain audience interest and to be preferred by viewers in the fight for their attention over the content of the competitors.

An unprecedented furor was caused by the finale of "The Voice of Bulgaria". Nia Petrova earned the "Voice of Bulgaria" award for 2018, the prize of 50,000 leva and her first author's single, before more than 1,360,000 viewers who watched live the culmination of the last concert in the fifth season of the show. "The Voice of Bulgaria" finale clearly won the battle for viewership on Sunday night with 48% of all viewers in front of the silver screen, which is three times more than the result of the second-most-watched television in the same time interval. "The Voice of Bulgaria" finale has become the scene of the first 360 ° Live Advertising Form in Bulgaria (read more here).

With spectacular results throughout the season, "The Voice of Bulgaria" is undoubtedly the most watched show in the spring season. Viewers from all target groups with different interests have watched all episodes of the most popular music format.

Through its productions, bTV Media Group has once again provided a unique opportunity for its clients and partners to bind their brands and products to high-quality content.

Considering the goals and needs of advertisers, the Sales Team builds their communication strategies in the most appropriate way. Through a variety of content, it provides a reach to all target groups. The offering of a large number of promotional forms gives the opportunity to interact with the audience in an original and memorable way.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]