bTV Media Group Starts Shooting Some of its Strongest Productions in the Summer

Advertisers can get involved with alternative forms and product placement of their brands in the top productions "The Farm", "Bulgaria's Got Talent", "Food Hunters", "Home Makeover"


After the exceptionally strong spring season in 2019, bTV starts shooting the new seasons of its top productions. Their success and strong performance in the new seasons are guaranteed in bTV's prime time. One of the most watched shows - "Home Makeover" - will be filmed this summer.

In June the shooting of the top culinary show "Food Hunters" will begin. Chef Andre Tokev and his assistants will be on the road in search of culinary adventures. The tireless "Food Hunters" will visit previously unseen places of the country, show and tell about the local lifestyle and specialties. Chef Tokev's encyclopedic knowledge of world cuisine will be met by the Bulgarian traditions. TV viewers as well as users of the bTV Media Group online platforms will have access to the inventory of practical recipes of the culinary travelers.

The show is extremely popular among advertisers, with options to tie brands to high-quality content through a mix of alternative forms of advertising and product placement.

With the start of the shooting of "Home Makeover" in July, Maria Sylvester and Vladi Karadjov will again embark on a mission to change the homes and lives of families in need. The positive and energizing social project will return with a new season in the spring of 2020. Karadjov's brigade and the charming host will enter the dilapidated and ruined houses and turn them into proper and cozy homes.

Through "Home Makeover", bTV Media Group provides its partners with the opportunity to build a successful communication campaign with a social contribution.

Also returning on the air and on the online channels of bTV this fall, is the most successful reality format in the world - Got Talent. Shootings for one of the favorite show programs of Bulgarians start in July. The format will offer new exciting elements that will guarantee entertainment and spectacular performances. "Bulgaria's Got Talent" is a TV reality format suitable for people of all ages. With its positive energy, it simultaneously entertains both contestants and viewers.

By tying to its content, advertisers will be able to promote their brands on all platforms – the events on the stage and behind the scenes of "Bulgaria's Got Talent" create a variety of news and content that fans of the show will be able to enjoy not only at the small screen, but also on the bTV online platforms and on the group's radio channels.

The most popular fall reality show in the country - "The Farm" - will once again prove to viewers, advertisers and users of all kinds of platforms that it is the most positive and creative reality show in Bulgarian air in recent years. The shooting of the new season begins in August, and its subject is again close to the Bulgarian culture, with a global relevance and is in sync with the pulse of time.

Competing in the sixth season of "The Farm" will be both celebrities and ordinary people. On their way to the big prize of 100,000 leva, they will go through a number of trials, new battles, historical quizzes and duels. New messages and content will raise audience interest in an unusual way.

This year as well, fans of the show will be able to watch episodes online at Special additional and exclusive content will be created for the website Joint initiatives will be organized with the bTV Media Group radio channels. At any time and on all devices, the show is also available on VOYO. Tying to the show ensures reach on all platforms by a numerous audience.

More information about the filming, the shows and options for brand tie-ins to the top productions on the Bulgarian media market can be obtained from the Sales team.


bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]