We took this important step, guided by the goal of our website to meet current trends in the presentation of lifestyle information. Despite the specifics of the content, which is mainly targeted at a female audience, the rebranded website provides a sense of comfort to all users. The topics that are developed and presented are of general, social and cultural importance and are not only related to women's priorities and daily life.

In the revamped version, the platform provides greater visibility of the content. The main highlights are clearly distinguishable:

Video content, which is a key feature compared to competitors in the segment:

- original - our authors conduct interviews and tell stories through videos created specifically for ladyzone.bg;

- high broadcast quality - specially selected moments from bTV's lifestyle shows are featured;

- materials from world leading news agencies are presented - lifestyle news and other curious topics.

The emphasis on video is highly prevalent in response to the growing demand for this type of content. The large video carousel, presented on the homepage, provides easy access to the audience of all video content.

Personalization and nature of the content - The power of any lifestyle website depends on the people who create it and the messages they send. In addition to having a Blog section, we rely on a stronger author position in most material, regardless of topic. Our editors are professionals with essential contribution.

Organization of current content in special monthly topics - the content in these topics is specially designed for the topic and is primarily original. The "Topic of the month" is the place where we focus on the topic that is most prevalent in the respective period.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]