On February 25, the air of bTV was conquered by the fifth season of the global television hit MasterChef. Nearly 1 million viewers (All 4+, GARB) in the time slot from 21:00 to 22:30 met with some of the best hobby chefs ready to prove their talent in the kitchen and change their lives.

The show of good taste, which reshaped the culinary culture in the country, is traditionally a favorite of the young audience. The results among viewers between the ages of 18 and 34 reach a share of nearly 40% or 57% more than the second-most watched television in the same slot.

The high quality and results of MasterChef Bulgaria, together with the impeccable reputation of the jury, established a new standard for television production and earned the interest not only of the general public but also the advertisers. The fifth season was already joined by bTV and MasterChef partners, as well as new advertisers with premium products. A record number of established brands are positioned in the cult show of good taste - Ariel, mineral water Bankya, Bosch, Fairy, ice cream FAMILIA Collection, Jacobs, Kikkoman, MasterCard, Président, Philips, Sofia Mel, Staropramen.

Thanks to the updated elements in the show, set and jury, MasterChef Bulgaria manages not only to maintain the audience's attention, but also attracts a larger portion of the audience every year.

The new season of MasterChef on bTV has established itself as the most watched show in its time slot.

MasterChef Bulgaria continues to be an absolute hit among young viewers aged 18-34. 37.5% watched bTV between 21:00 and 22:30 on Monday and Tuesday, which is 1.8 times higher than the shows of the second-most watched television.

The episodes of the most popular culinary show on Bulgarian air are available for free up to 7 days after airing, on the bTV Plus platform. The first episodes are watched 82 860 times on the catch-up platform.

To ensure that advertisers have access to as large and high-quality audience as possible, bTV Media Group also creates special content for all of its platforms.

A new radio segment called Masters with Neya on Radio N-JOY, invites contestants from the current and previous seasons of the MasterChef culinary show. They share with listeners their own recipes and cooking tricks.

High interest in MasterChef Bulgaria was also reported on the Facebook page of the show during its broadcasting on air, where the fans heatedly discussed this year's contestants. There are also numerous comments about the jury, which impresses the audience with their professionalism, naturalness and respect for the participants. This is why data shows a notable high increase compared to 2018:

On Instagram, the activity of the fans is also high - 3900 interactions (including 2.6K votes in polls) on the launch day and 4500 interactions (including 2K votes in polls) on the second day.

The high quality and results of MasterChef Bulgaria, together with the impeccable reputation of the jury, set a new level for television production and won the interest of both audiences and advertisers.

The distribution of MasterChef content on all platforms and the high interest in episodes and participants provide an excellent opportunity for advertisers to develop their communication campaigns in an interesting and memorable way.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]