Alongside the TV episodes of "The Bachelor", bWEB has launched its exclusive digital project - “More on The Bachelor”. For the first time this season, fans of the show will be able to enjoy additional content for their favorite show in the company of two of the most prominent and interesting contestants from season one - Alex and Eva.
The two ladies are commenting on the most romantic and impressive moments, the most attractive ladies, while also giving out their impressions of the Bachelor himself. Throughout the period, as the Season 2 contestants live their fairytale on screen, the commentators will share with them the emotions, the experiences, the competitions, the romance, the beautiful sights, the thrills and the luxury.
The first episode of the extenstion was watched by almost 2000 viewers in just a few hours. On the other hand, the uploaded TV episode of The Bachelor was viewed on btvplus.bg over 40,000 times in its first two days alone.
The Digital Sales team offers its clients a special advertising package linked to “The Bachelor” for positioning within the digital extension, which also includes complementary advertising and PR formats, as well as social media.