36% of All Viewers Watched the Clash Between the Modern and the Patriarchal in the First Episode of the New Sason of Wife Swap on bTV
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After the highly successful first season of the exciting social project the second season of Wife Swap started even better. The pilot episode of the show, successfully realized in Bulgaria under license of the Wife Swap global format, has reaffirmed the positions of the show, which is unparalleled on Bulgarian television. Nearly one million of all TV viewers on Wednesday evening watched the dramatic swap of Verginia, a confident modern woman with a successful career, with the housewife from the outskirts - Snezhina. According to GARB, 36% of all viewers and 34.8% of the 18-49 age group preferred to see the emotions from the social clash of the two families with a radically different lifestyle on bTV. At the same time, the Hell's Kitchen reality show on NOVA was watched by only 20% of the 4+ group and 22.3% of the TG18-49 in the corresponding time range.
The dramatic social experiment Wife Swap is also preferred by twice as many young people between 18 and 34 years of age as compared to viewers from the same target group on NOVA in the same time slot.
The peak of viewer interest at the start of the show on February 28 was shortly after 21:15 when 1.1 million viewers watched the metamorphoses in the families of the software guru Svetlin Nakov, and the guardsman Nikolay Rangelov after swapping their wives.
The clashes between different social levels and seemingly opposite and incompatible daily practices and habits attracted 38.8% of the female and 31.2% of the male audiences.
The participation of popular figures in Bulgaria in the subsequent episodes and the revealing of their personal lives, as well as the look inside their homes, is a recipe for quality entertainment and high viewership results. The Wife Swap format and the stories with which it entices the audience ensure that advertisers reach the maximum number of viewers from all target groups.
Thanks to the wealth of experience of the bTV Media Group team and the strong content of the show, advertisers can be confident that a successful campaign will be created for them on the basis of properly selected alternative forms for advertising their brand.
Contacts:
bTV Media Group
Sales department
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National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
