Effie is the global symbol of successful marketing communication and has been focusing on the most effective ideas for 50 years now, encouraging dialogue between clients and agencies on the way to creating working advertising solutions. The Effie Awards are the most prestigious among advertisers and advertising agencies in the world, awarded in over 40 countries across 6 continents.

In Bulgaria, the organizer of the competition is the Bulgarian Association of Communication Agencies (BACA). Since 2007, it has distinguished those campaigns and marketing practices that have demonstrated maximum effectiveness according to measurable criteria.

bTV Media Group is again a main partner of the Effie Awards.

"Even the most impressive creative ideas for an advertising campaign will be pointless if they do not contribute to the company's business results. This is a basic principle in the work of our talented Sales team every day, for which bTV Media Group is a preferred partner of the advertising industry. Supporting the Effie Awards is part of our mission to impose effectiveness as a key criterion for identifying the most successful marketing and communication practices. And it is my personal honor to be again a member of the jury of the most meaningful forum in the industry, which puts the ideas that work in the foreground. We have great examples of highly effective campaigns in the channels of bTV Media Group this year, so I can't wait to see the applications!", Mrs. Proeva commented and wished good luck to all contestants.

During the Effie awards ceremony on November 21, which will take place in City Stage, Sofia, the awards will be given to the best performing advertising campaigns in the period between January 1, 2017, and September 30, 2018. The awards are in five categories: Goods, Services, Promotions, Corporate Communications, and Social, Media, Political Campaign.

Submissions will be evaluated in two rounds by an independent jury of proven professionals in various areas of the business. In the first round, each campaign will be judged on its own, without being compared to the others in the category.

In the second round, submissions will be reviewed and compared by category. The greatest weight in forming the evaluations will be for the demonstrated results from the advertising campaigns. Reviewed and evaluated will be the market environment, the strategic idea and its execution.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]